17 September 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 41









Media, Advertising & Marketing Watch













Zoom billboards get across 'eye-popping' message
Zoom, the glamour-lifestyle channel from the Times Group, all set to launch later this month, has managed quite a robust kickstart to its teaser promotional campaign with its eyecatching billboards making waves along the streets of Mumbai.

Colvyn Harris to be Mike Khanna's successor
The suspense about the leadership issue at JWT India, India's largest advertising agency has ended.

Mudra taps Malekar, Medhekar as vice presidents
Mudra Communications has appointed Sharmila Malekar and Ashish Medhekar in the capacity of vice presidents of the agency.

Lux ropes in four celebs for new commercial
Lux has roped in some of the biggest names in the entertainment industry for its latest blockbuster commercial, which will launch Lux Orchid.

TV Ratings
Top 10 Programmes (29 August 2004 to 4 September 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29 August 2004 to 4 September 2004)
Star Plus
ESPN
Sony Entertainment
Sun TV
Star Sports
Gemini TV
Source: www.indiantelevision.com

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Today's Newsbreakers.......India
Goutam Rakshit is new Chairman of ASCI
Commercial break
Source:The Hindu Business Line
   
 
LIC empanelment enters last round
Good Housekeeping for married women
Noshe to serve Sagar Ratna
Source:Agency Faqs
 
Madison buys TeamWorks, forays into in-film ads
WPP looks for more 'Conquests' In India
DLF Universal account moves to Rediff
Source: The Economic Times
 
Tatas to sponsor Confluence 2004
Source:Business Standard
   
Back to school means back to advergames
Source:Indian Express
   
Dow Jones to publish weekend Wall Street Journal
Source:Deepika Global
International News
Allstate Spot Goes To College
Cadillac Gets Tough With STS
  Source: Brand Week
   
FindWhat.com Dials the Phone for Search Advertising
  Source:eWeek
   
Dell Inc. Tops In Online Ads
Fairchild Offers New Vitals Statistic: Women
Livewire: Back to School Means Back to Advergames
  Source: Media Post
   
Havas outlines plans to remain independent
  Source: IHT
   
Ten cashes in with Idol ad auction
  Source: The Australian
   
TV Buyers' Estimates
  Source: Media Week (UK)
   
Element 79 Picks Up $40 Mil. From Yum! Brands
Lego Solicits Agencies for $30 Mil. Media Account
Havas Mulls Shareholder's Request for Board Seats
Euro RSCG Taps Jones as N.Y. CEO
  Source: Ad week
   
Tobacco advertising to stay at Shanghai
  Source:Gulf Daily News, Bahrain
   
eBay Starts TV & Radio Advertising in UK
  Source:Auction Bytes
   
Australia: Radio advertising soars after $40m campaign
  Source: The Australian, Australia

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