MUMBAI: Lux has roped in some of the biggest names
in the entertainment industry for its latest blockbuster commercial,
which will launch Lux Orchid.
The ad, which has been conceptualised by J Walter
Thompson, stars Aishwarya Rai. Ace choreographer Farah Khan has directed
and choreographed the ad. Make up guru Mickey Contractor and designer
Vikram Phadnis will give Rai a new enthralling look.
Ravi K Chandran of Dil Chahta Hai fame will
be behind the camera. The surprise packet of the ad will be Shweta
Agarwal, who stars in Star Plus' Dekho Magar Pyar Se in a completely
new avatar from her TV series.
The brand has been in the country since 1929 and has been endorsed
by many popular film stars.
