Lux ropes in four celebs for new commercial

MUMBAI: Lux has roped in some of the biggest names in the entertainment industry for its latest blockbuster commercial, which will launch Lux Orchid.



The ad, which has been conceptualised by J Walter Thompson, stars Aishwarya Rai. Ace choreographer Farah Khan has directed and choreographed the ad. Make up guru Mickey Contractor and designer Vikram Phadnis will give Rai a new enthralling look.



Ravi K Chandran of Dil Chahta Hai fame will be behind the camera. The surprise packet of the ad will be Shweta Agarwal, who stars in Star Plus' Dekho Magar Pyar Se in a completely new avatar from her TV series.



The brand has been in the country since 1929 and has been endorsed by many popular film stars.

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