7 October 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 55









Media, Advertising & Marketing Watch















Urban rural consumer behaviour similar: Seminar
One of the sessions at the ongoing Rural Marketing Summit being organised by Ficci looked at rural consumer behaviour. The session shed light on the fact that rural folk are not that different from their urban counterparts when it comes ot choice of products.

TBWAIndia bags Bajaj Allianz Life Insurance a/c
 Bajaj Allianz Life Insurance has appointed the Mumbai office of TBWAIndia as their creative agency.

Arsenal's biggest sponsorship deal in English football
England's Arsenal Football Club has signed what it claims is the biggest club sponsorship agreement in English football history The agreement Emirates Airline is worth £100 million.

MTV Japan's mobile show laced with ads
This is an initiative that seeks to give Japanese advertisers a firm foothold on the mobile platform. Today 7 October MTV Japan will launch a new, free programme with advertisements on the mobile service EZ Channel for KDDI.

TV Ratings
Top 10 Programmes (19 September 2004 to 25 September 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19 September 2004 to 25 September 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
DD1
Zee TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
AAAI plans to award African, Asian agencies
Source:The Hindu Business Line
   
Guha new INS chief
A piece of HISTORY
Diamonds in the desert
Your daily cuppa
Source: Catalyst
   
   
EuroRSCG might lose Intel account
Source:The Economic Times
Everest hires Mudra's Samir Miglani & Anil Varma
Toss ka Boss, Samir Khan is MAX’ new face
Hindustan Times launches e-paper for NRIs
IRS Round 2 reports: Most leading newspapers grew in Delhi
Source:Agency Faqs
 
 
New marketing? Same aim as old advertising
Source:Financial Express
 
TVS, SBM join hands to promote Dasara
Source:Business Standard
International News
Former Ayer CEO Lands at Connect@JWT
$90 Mil. Slim-Fast Account Moves From Grey to Ogilvy
ONDCP PR to Stay at Fleishman Hillard
Volkswagen Eyes $1.4 Bil. Consolidation With MediaCom
Stern Jumps to Sirius Satellite Radio
Ogilvy, Mindshare Win $20 Mil. Delta Business
  Source:Ad Week
   
WPP eyes rival's key US account
  Source: Times Online (UK)
   
NY Times CEO: 'Not Happy' With Level Of Ad Revenue
  Source: Excite
   
CNN, Ambien Partner in Ad Deal
ESPN's MLB Ratings Up 10 Percent For Season
MTV Nets Taps Toffler as Pres., Divney as Ad Sales COO
  Source: MediaWeek (US)
   
Destiny's Child Inks McDonald's Deal
Annie Leibovitz Shoots For Peninsula Hotels
Wonderbra Unveils Brand's New "Face"
  Source: Brand Week
   
Giant eBay tries TV ad
  Source:Journalism.co.uk
   
Ireland: Code for children's advertising launched
  Source:RTE Online
   
Intel fears hit Havas share price
  Source: Guardian (UK)
   
Murdoch-Owned Paper Rejects Ad For 'Outfoxed'
  Source: Disinformation
   
Iran gets tough on foreign-language advertising
  Source: Middle East Online (UK)
   
IKEA kicks off Spanish-language ad campaign
  Source: bizjournals.com
   
Kawasaki Names O'Leary and Partners as New Advertising Agency
  Source: Investors Business Daily
   
Peta's Anti-kfc Cruelty Ad Starring Dick Gregory Shut Out Of Baltimore
  Source: PETA
   
Maiden renews train contracts
  Source:Media Week (US)
   
Hollinger Discloses More Newspaper Circ 'Inflation,' Sets $27 Million Ad Comp Plan
Study: Cheaper Words Perform Better In Search Marketing
Mag Skips Print, Goes From Web Straight To Digital
Newspapers Morphing Into TV Online
  Source:Media Post
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