Arsenal signs biggest sponsorship deal in English football

MUMBAI: England's Arsenal Football Club has signed what it claims is the biggest club sponsorship agreement in English football history The agreement Emirates Airline is worth ?100 million.



The agreement provides the Dubai-based international airline with naming rights to Arsenal's new ?357 million stadium. The new 60,000 seat stadium will be known as Emirates Stadium with immediate effect and for the next 15 years.



In addition, Emirates will take over as the Club's title sponsor - including 'Fly Emirates' shirt sponsorship - for eight years, starting from the 2006/07 season, the first playing season in the new Emirates Stadium.



Arsenal Football Club MD Keith Edelman said, "Emirates is a quality airline and an established global brand, with a proven track record in football and sport sponsorship. This long-term association is an excellent opportunity for both of us.

"It will help Arsenal reach new markets and build on our existing fan base across the world, thanks in no small part to the airline's global route network. We are grateful to Emirates for its faith in us and look forward to working with them."

Emirates chairman HH Sheikh Ahmed bin Saeed Al-Maktoum believes that sport sponsorship is a vital part of the airline's growth strategy and that Arsenal is a perfect partner for Emirates. "This is an once-in-a-lifetime opportunity to sponsor such a major new stadium and club, and represents a win-win partnership for both Emirates and Arsenal.

"Arsenal Football Club has proved itself as one of the world's best, with an outstanding record in the English Premiership including, of course, being the current Premiership Champions, and also remaining unbeaten for the last 48 league matches.

"Sports sponsorships provide an international platform to connect with our customers. We believe sponsorship is one of the best ways of getting closer to our customers. It allows us to share and support their interests and to build a personal relationship with them. There is no greater vehicle for this than through English football and we are looking forward to a long and very happy relationship with Arsenal.

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