28 October 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 69








 

 Media, Advertising & Marketing Watch
















Sony surrounds its 'Idol' with marketing blitzkrieg
One day before the mega-launch of this much talked and tested internationally format, the channel has launched a web-site dedicated completely for the show. Titled www.indianidolonset.com.

Special Report
More than just 'Idol' talk
A bird's eye view of Sony's make or break programming 'Indian Idol' that launches Thursday.

ESS dominates inaugural Casbaa ad awards
ESPN Star Sports (ESS) is one of the major innovators when it comes to integrating sponsors for marketing and promotional activities.

Sahara moves HC against Star over 'One' name
Sahara India Mass Communications has appealed in a Delhi HC against Star using the 'One' brand name for its new channel.

LINOpinion on an account bagging spree

Franchise India 2004 Awards announced

O&M launches B2B practice - Ogilvy Business Network

Brand Watch
'Undie Love' makes a bigger impression for Frenchie X
A far cry from the cliché's is what the new TVC of the 'big' impression creator - VIP Frenchie X - can be described as.

TV Ratings
Top 10 Programmes (10 October 2004 to 16 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10 October 2004 to 16 October 2004)
Star Plus
Sony Entertainment
Sun TV
DD1
DD Sports
Gemini TV

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Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Lowe sees good response for StarOne campaign
Australian cricketers lead off the field too
OyzterBay launches promo
Source: The Hindu Business Line
   
   
Healthy Dhara takes the battle to Saffola, Sundrop's court
Marketing blitzkrieg on the cards for Discovery’s lifestyle channel
Triton Delhi bags Cellnext Solutions; gets empaneled for Greater Noida Authority
Businessworld Most Respected Company Awards includes 3 more sectors
Source:Agency Faqs
 
Sahara One sues Star over logo
Source: Business Standard
Titan banks on Aamir's Rising look
Grey chief to get $87 million from WPP
Does your dog smoke? This one does
Source:The Economic Times
   
   
The fee good factor?
Effie Awards
Source:Catalyst
   
Arya cries foul on mobile ad vans
Source:Indian Express
   
Credit card ads on TV up 6%: report
Source:The Financial Express
International News
Bollore: No 'Immediate' Plan to Make Play for Havas
Nautilus Taps FCB for $95 Mil. Global Initiative
  Source: Ad Week
   
Prospect Of Magazine Product Placement Raises Little Legal Concern
Report: Three out of Four Search Marketers 'Unsophisticated'
Pappas Telecasting: Sinclair Redux In California
Boston.com To Broaden Video Offerings
  Source: Media Post
   
Interpublic Group to handle Nautilus Group advertising
  Source:BIZ Journal
   
Online Advertising May Cost More Than You Think
  Source: www.clickz.com
   
Agency.Com Launches New Site For Dulux With Supporting Online Advertising Campaign
  Source: www.e-consultancy.com
   
WPP bid opens Grey chief's parachute
  Source: This is Money
SINGAPORE: Crackdown on ads that are misleading
  Source: USA Today
   
Ad watch: The Bush-Cheney campaign
  Source: USA Today
   
Ask Jeeves profit up on strong ad revenue
  Source:Reuters
   
Dentsu chairman Narita awarded France's Legion of Honor
  Source: Japan Today
   
Trucks take anti-litter message to motorists
Radio Times ties up with Simpsons and Shrek
Starbucks sponsors BBC Good Food calendar
Tour group renews sponsorship of Des and Mel
  Source: Media Week UK
   
Chengdu hosts 11th China Ad Fest
  Source:Peoples Daily Online
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