| It has been contended that Sahara had applied for the
trade mark SaharaOne some time back and, hence, Star cannot use a
similar sounding name, Star One. Sahara is not only using that name
for its general entertainment television channel but across its movies,
radio and film academy businesses. The logo was unveiled on 1 October
at London and came on the entertainment channel on 10 October.
When contacted, a spokesperson for Star India refused to comment
on the case as the matter was sub-judice. Star One is slated for
launch on 1 November and a media campaign has already been unveiled.
The case has been listed for hearing again day after tomorrow.
Former law minister, Arun Jaitley, would argue the case on behalf
of Star India.
In the past Delhi high court had heard such cases involving media
companies.
In one such case, filed about 18 months back, the court had ordered
that Videocon group could not use a name for a proposed channel
that got abbreviated to `BBC'.
The British Broadcasting Corporation had appealed against Videocon
group's intention to launch a channel by the name of Bharat Business
Channel or BBC in short; saying that BBC is a registered trademark.
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