Males, youth are highest ad avoiders
Ad avoidance is the highest in higher SECs, males & young people, says Initiative Media-BBC World annual survey.

Perspectives
Making inroads into the hinterlands
A look at where the Indian rural market stands and the opportunities for corporates to explore.

ITC's e-choupal: The town mouse reaches the village
e-Choupal is taking the Internet to the villages & empowering rural India.

'In order to reach the Indian markets, corporates may have a global strategy but they have to think locally in terms of communication'
Interview with Anugrah Madison chairman and managing director R V Rajan

Star Movies looking at a 40 per cent ad revenue growth
Bigger is better! It was a decade ago that Star Movies launched as India's first pay channel. The Rupert Murdoch owned broadcaster is showing no signs of slowing down.

World media perceive India as a self sufficient mkt

CNN's US election contest offers a trip to Hong Kong

BBC signs 8 sponsorship agreements in India

GUESTSPEAK!
Corporate Identity Fitness Test
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (3 October 2004 to 9 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (3 October 2004 to 9 October 2004)
Star Plus
Sony Entertainment
Sun TV
Gemini TV
MAX
Star Gold

Click here to subscribe for free!

Source: www.indiantelevision.com