tout themselves as the best marketers to the rural consumer having
had a gargantuan experience in handling a variety of FMCGs, consumer
durables, industrial, agri-inputs and services aimed at the semi-urban
and the rural markets. Anugrah Madison, with a gross billing
of Rs 60 million, is
a sister concern of Sam Balsara's Madison Communications, has a
history of over 15 years of operations in Southern India.
Madison chairman and managing director R V Rajan believes the rural
- urban divide continues to exist when it comes to the masses. He
is of the opinion that to succeed in the rural market one needs
to be totally clued in to the scenario. "Creating brands for
rural India is a science that will require many ardent students,"
is also very vocal about the fact that today clients want solutions
from them to 'go rural' but at the same time they tie the agency's
one hand behind the back!
In an interview with indiantelevision.com's
Rajan speaks about some of the issues concerning rural marketing
and gives a low down on where the rural market stands today vis-à-vis
the urban market.