BBC World signs 8 sponsorship agreements in India

MUMBAI: BBC World has signed eight significant new sponsorship agreements in India, for its programmes and short-form vignettes. The companies and the programmes with which they are associated are: Wheels – Power, Click Online and Sport Today – Tata Indigo Marina, India Business Report – Microsoft, Suzuki Grand Vitara and Tata, Holiday – Panasonic Ecam, FASTTRACK – Sony Handycam and ICICI Bank, Talking Movies – Hutch and Kenstar, University Challenge – Microsoft and Tata Sumo Victa, The Ultimate vignettes – Airtel Enterprises.



The new series of Wheels is being sponsored by Power for its entire 13-week run this autumn. Wheels has introduced an exciting interactive format with a team of new presenters and new segments.



Commenting on the sponsorship, HPCL manager - business development (retail) Sanjay Grover says, "We are happy to associate with the new series of Wheels for Power, the performance-enhancing petrol from the HPCL brand stable. The fast-paced, exciting and informative programme offers a great platform to communicate with our target audience of discerning vehicle owners who are also the core audience of the show."



Among the other new sponsorships on the channel is a deal with Tata Indigo Marina, which has recently signed up to sponsor BBC World’s IT show Click Online and Sport Today, the daily round-up of sports news and results for six weeks from mid-October. Microsoft, Suzuki Grand Vitara and Tata are associating themselves with the business programming on the channel’s India Business Report strand until 14 November, while the travel destination show Holiday is being sponsored by Panasonic ECam.

BBC World’s weekly travel news analysis programme for the business and leisure sectors, FASTTRACK, is being jointly sponsored for six weeks by Sony Handycam and ICICI Bank. For three months from 20 October, Talking Movies, the weekly film review and magazine show, is being jointly backed by Hutch and Kenstar. Microsoft and Tata Sumo Victa will continue to sponsor University Challenge until 7 November.

In addition to these agreements around programming, Airtel Enterprises will sponsor The Ultimate, a new series of vignettes, that explore some of the most extravagant and opulent items and experiences available. These range from the world’s most famous diamond and the biggest private jet to the most adventurous safari and the most extravagant yacht.

BBC World India head of advertising sales Seema Mohapatra says, "We are extremely happy with the new sponsorships on BBC World, which reiterate the strong faith our advertisers have in the channel. The unique programming content and clutter-free environment enable advertisers to reach their target audience effectively and consistently. BBC World continues to provide its viewers with the best international news and analysis along with lifestyle programming, and I’m sure that innovative creative solutions for our advertisers within this strong programming environment will reinforce our commitment and long-standing association."

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