12 October 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 58









MAM Special Report















'Media Auditing'- Progress or digress?
A year since Spatial Access formally introduced the concept in India, a look at where it's at.

Media, Advertising & Marketing Watch
Sunil Alagh takes over as AIMA president
The All India Management Association (AIMA) recently elected its new team of office bearers. The new team includes SKA Advisors chairman and ex- MD Britannia Sunil Alagh as president.

Yahoo! India to present the Effie Awards
 Yahoo! India will be completing a hat trick of sorts by presenting the Effie Awards for the third successive year in India, which is scheduled to take place on 18 October.

Eveready presents Bachchan with 'big' birthday card

AOL's new brand campaign in the US

Animal Planet's promotional activity in Mumbai

Net ad rev to grow faster than other media: report

ISA to focus on issues affecting advertisers

Email mkting in US profitable despite spam: study

TV Ratings
Top 10 Programmes (26 September 2004 to 2 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26 September 2004 to 2 October 2004)
Star Plus
Zee TV
Sony Entertainment
Sun TV

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Today's Newsbreakers.......India
Ban on Pepsi ad to continue till further orders
Companies gearing up for festival season
Advertising must evolve and prove effective, say executives
Source:The Financial Express
   
Yahoo! Plans to sell instant messaging slots to Indian clients
Source: The Hindu Business Line
   
 
Saatchi & Saatchi sees 10% global revenues from India
Source:Business Standard
 
Coke, Pepsi lose fizz in ad blitz
Source: Times of India
   
The last temptation of Chan
Internet ad market closes gap on radio
Source:Indian Express
Ujjal Gupta, COO, Bates India, temporarily replaces Rajiv Agarwal
Shalini Dam, creative director, Contract moves to G3 Communications

JWT, Bangalore & 1pointsize get finalist nominations at London awards
UK's online ad market to surpass commercial radio by 2005
Saatchi & Saatchi wins Reliance IndiaMobile's pre-paid and post-paid biz
Ambience bags ICICI's corporate biz, brings home kids channel Nick
Source:Agency Faqs
 
 
P&G makes on-demand ad for Old Spice
Mitsubishi's US ads hope to reconnect with customers
Source:The Economic Times
 
International News
Agency's Solution To TiVo: TV10, KSL Launches Short-Form Media Sales Unit
KSL Hires Media Veterans Mastellon and Chachra
  Source: Media Post
   
Mag Spedning Rises For Fifth Month in a Row
  Source: Media Week US
   
Kombo Backs Advertising Firm Accord
  Source:All Africa
   
Mitsubishi Enacts Regional Strategy
Burger King Boards Political Bandwagon
  Source: Brand Week
   
Pressure on Havas Mounts as Big Clients Get Restless
  Source:Ad Week
Internet advertising to reach £1bn mark
Mag ad spend in Europe on the up
LBC targets ‘thinking Londoners’ with print drive
New initiative to provide shot in the arm for drug advertising
EmapAdvertisingmakes two top appointments
  Source: Media Week UK
   
THY Spends $9 Million on Advertising
  Source: Zaman Online, Turkey
   
SMS Advertising: Engage the Consumer
  Source: Clickz
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