Eveready presents Bachchan with 'big' birthday card

MUMBAI: Today is Big B's 62nd birthday and the media is all out to wish him in every possible way they can. From private FM stations to television channels to the brands that that Big B endorses... no one is leaving any stone unturned to wish the mega star on his 'big' day. In one such initiative, Eveready Industries India Limited (EIIL) presented a two kilometer long birthday card to Bachchan today.



Eveready appointed Bachchan as its brand ambassador in April this year.

This unique Eveready Birthday Card carries the best wishes of the company's 600,000 business partners. Weighing 200 kgs, this card was specially airlifted to Mumbai for this event.



Speaking on the occasion, Bachchan said, "This is the first time that a company has personally felicitated me on my birthday. My sincere thanks to Team Eveready for this novel concept."



Big B receiving the card from EIIL executive vice chairman & MD Deepak Khaitan

He continued, addressing the team, "I am deeply honoured to be a part of Team Eveready. When I first heard about this two kilometers long birthday card, I was intrigued and I wondered how all this would be done. Obviously I had underestimated the power of Eveready. Thank you, Eveready, for including me in your team."

Handing over a replica of this card, EIIL executive vice chairman and managing director Deepak Khaitan said, "It is a matter of great pride that Eveready partners from all corners of India have come together to wish Mr. Bachchan on a scale befitting his stature. It is only possible due to our formidable strength in distribution."

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories