Yahoo! India to present the Effie Awards

MUMBAI: Yahoo! India will be completing a hat trick of sorts by presenting the Effie Awards for the third successive year in India, which is scheduled to take place on 18 October.



The Effie Awards for advertising effectiveness for the year 2004 will be announced at the Hotel Taj Lands End in Mumbai. The award are organised by The Advertising Club of Bombay. The Effie trophies will be presented not only to the agencies but also to the clients, informs an official release.



To add to the excitement of this year?s Effie Awards, the 'Popular Vote Award' will enable the audience at the venue to select his/her favorite case study presentation via SMS. The on the spot 'Popular Vote Award' is a unique initiative that empowers the spectators, will be powered by Yahoo! India Mobile through its short code 8243.



Says Yahoo! India country manager Neville Taraporewalla, "The Effie Awards is one of the most significant international advertising and marketing awards which honours campaigns which have effectively met their marketing results. Our three years of association with the Effie Awards have been really rewarding and we have been able to create the desired 'shift of minds' of media planners, agencies and clients towards the online medium. The online medium in the country has certainly matured and we are witnessing this trend through our growing clientele and increasing online ad spends of our clients."

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