11 October 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 57









Media, Advertising & Marketing Watch















StarOne 'SET' to enter new prog. matrix
Prog. highlights: 2 comedy bands, one-hour daily drama weekdays, 72-minute single break telefilm Fridays, 5 lifestyle shows Sundays.

Rexona aim consumer link with hot air balloon event
Deodorant and antiperspirant brand Rexona launched its latest international variant Rexona Free Spirit with a "hot-air balloon event", in the capital New Delhi yesterday.

Maxus, Contract win Disney media, creative a/c
The Walt Disney International India's media buying and creative accounts have been won by media behemoth WPP's group companies. Group M's Maxus, headed by CVL Srinivas, will be its AOR. Creative duties has gone to Contract Advertising.

Nokia launches contact centre in India

8,000 kids joined in for Nick's Worldwide day of play

Chelsea appoints Connexus Precision for research

Pantene launches new hair care product

TV Ratings
Top 10 Programmes (19 September 2004 to 25 September 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19 September 2004 to 25 September 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
DD1
Zee TV

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Today's Newsbreakers.......India
Second agency syndrome gaining momentum in ad industry
Max New York cashing in on ‘moments of truth’
Kidman triggers paparazzi chaos at Chanel launch
Marketing gurus predict the future of branding
Source:The Financial Express
   
Prasoon Joshi’s ad, mad world
Source:Hindustan Times
   
 
Profit punch flattens cola adspend
Source:Telegraph
Bates chief Rajiv Agarwal puts in his papers
Small and nimble just ADding up
O&M bags Delta Airlines account
Source:The Economic Times
 
 
Special issues doing well for Chitralekha
Understanding a woman and establishing a brand-connect with her
STAR News to play a critic for TV industry
Source:Agency Faqs
International News
TV ads to grow faster, bad news persists for Seven
  Source:www.aireview.com
   
Advertisers seek a key to women
  Source:IHT
   
Accountability in Advertising
  Source: eMediaWire
   
Robbie's Radio rockets to top spot
  Source:www.itv.com
   
Marthinus sees funny side of ad
  Source:IOL: Independent Online
   
Mediaedge:cia Wins $480 Mil. Paramount Business
Smart USA Taps AAR Consultancy to Prepare Search
Tropicana Solicits Ideas From Omnicom Shops
Verizon SuperPages Wins Case vs. Yellow Book
Miller, Univision in $100 Mil. Deal
  Source:Ad Week
Procter & Gamble Makes On-Demand Ad
Publicis says best if Havas is independent
  Source: Reuters
   
Matthews' new ad clarifies her ties to Schwarzenegger
  Source: www.modbee.com
   
Reebok's new look is going Hollywood
  Source: Oakland Tribune
   
Mitsu Trying New Ad Strategy
  Source: www.thecarconnection.com
   
Toledo Tube War: 14,273 Ads and Counting
  Source: www.washingtonpost.com
   
Sponsorship inquiry ready to hear from insiders
Documentary on Kerry plays like 92-minute campaign ad: review
Hollinger Int'l to compensate Sun-Times advertisers; cost is $27 million US
  Source:Canadian Press

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