3 November 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 73






 

 Adex Analysis
















Sugar Confectionary advt. on TV slumps 13%
Sugar Confectionary advertising on television has seen a dip of 13 per cent in the Q3 2004.

Media, Advertising & Marketing Watch
Ahead of Festive Season, Star Plus hikes ad rates
 Diwali is certainly not going to come cheap for those wishing to advertise on Hindi entertainment television's lead channel Star Plus. The Star Network's flagship channel has just upped its card rate.

US presidential elections' ad spend touch $600 m.
The US presidential elections' advertising campaign, which is being touted as the most expensive one till date, It is being said that the dollar spends by President George Bush and Senator John Kerry have been on the lines of $600+ million.

Vyas Giannetti to judge at New York Festivals

Kidzee bags Best Franchiser award

Guest Speak
Super Advertising Slogans and Super Costs
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (17 October 2004 to 23 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17 October 2004 to 23 October 2004)
Star Plus
Sun TV
Sony Entertainment
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Contract floats second agency Core
Godrej plans new ad campaign for security equipment
Star Plus jacks up advertising rates
Coke slashes adspend by 20 per cent
Source: The Hindu Business Line
   
   
The Coca-Cola challenge
Advertising Vs research
Bawdy copy
Preeti Vyas Giannetti made judge at New York Festivals
Vinita Bali will take Alagh's place at Britannia
Source:The Economic Times
   
Akram`s late swinger
Nokia goes local with Hindi SMS facility
Source: Business Standard
Ambience Publicis wins Reliance IndiaCall, Webworld and more
Preeti Vyas Giannetti on the jury of New York Festivals
STAR Plus hikes advertising rates by 15-40 per cent
By Design adds K. Raheja Corp, Center One Mall in client roster
Source:Agency Faqs
   
Tuff Talk: It's time to move on
Sponsors distance themselves from cricket stars
Why brand SRK works
Source:Times of India
   
   
CNN advertises shock: PMO piqued over scant regard to tricolour
Source:Central Chronicle
   
In ad world, too, Oz hits India for a six
Source:Indian Express
International News
Publicis: Q3 Organic Growth Near 5 Percent
Abbott Labs to Name FCB for $20 Mil. FreeStyle Account
Ford Mustang Poses on UPN's 'Top Model'
Wieden's Montague Heads to JWT in Senior Role
  Source: Ad Week
   
Agency Execs: Political Slants Influence Media Buying Choices
FindWhat.com Q3 Revenue Soars To 58.3 Million
OPA: Users Spending More Time At Entertainment And News Sites
  Source: Media Post
   
ESPN advertising revenue grows 25%
  Source: thestar.com.my
   
Study: Political Spending More Than $1.4 Bil. in '04
Nielsen Releases Hispanic Reach, Frequency Data
Sci Fi Promotes Vitale to SVP Post
  Source: Media Week (US)
Advertising growth lifts Playboy's profit
  Source: MSNBC
   
Advertising Age Launches New Digital Edition
  Source: Chicago Herald
   
J Walter Thompson Agency Hires New Creative Director
  Source:Reuters
   
Molson selects ZiG advertising agency to market flagship Canadian brand
  Source:www.canada.com
   
Interland Launches Advertising Packages
  Source: theWHIR
   
ITV grabs Northern Rock for Newcastle Uefa matches
  Source: Media Week UK
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