Key Findings:

• 13 per cent dip in Sugar Confectionary Advertising on Television in the third quarter (i.e Jul-Sep) of 2004 compared to the third quarter (i.e Jul-Sep) of 2003.
• Sugar Confectionary Advertising show a 115 per cent growth on Television in year 2003 compared to the year 2000.
• 'Perfetti Van Melle Confectionary' rules Sugar Confectionary advertising on Television in the first three quarters of 2004.
• 'Chatar Patar' tops the Sugar Confectionary brands on Television in the first three quarters of 2004.

The graph shows a 13 per cent dip in Sugar Confectionary advertising spends in the third quarter of 2004 compared to the third quarter of 2003.

Now, let's look at the advertising trend in the Sugar Confectionary category across the years (2000-2003).

The graph shows a 115 per cent growth in the advertising spends of Sugar Confectionary on Television in the year 2003 compared to year 2000.

Let's look at the advertisers who dominated the Sugar Confectionary advertising in the first three quarters of 2004.

The table shows Perfetti Van Melle Confectionery (with 49 per cent of the advertising share) rules the Sugar Confectionary on Television in the first three quarters of 2004 whereas Parle Products (with 17 per cent of the advertising share) comes second.

Now, let's also look at the Top Brands in Sugar Confectionary category on Television in the first three quarters of 2004.