23 November 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 86
Media, Advertising & Marketing Watch
















Diwali lights portals' hearts as sales spur
IOA yesterday announced an achievement of a dramatic 345,000+ transactions with an aggregate value of Rs 530+ million for online sales this Diwali.

Online ad market to grow significantly in 2005
Unicast which provides online advertising solutions globally has released the aggregate results of an informal year-end survey conducted among its expansive base of advertisers and agencies.

Viewers to judge Sony's 'Indian Idol' now
The ball is now in audience court. The channel has invited the viewers to vote for their favourite contestants and eventually pick the first 'Indian Idol'.

ESPN US to promote 'SportsCenter'

Columbia releases new WWE music album

Guest Speak
Columbus Was Searching for India, Too
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (1 November 2004 to 7 November 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (1 November 2004 to 7 November 2004)
Star Plus
Sony Entertainment
Sun TV
Zee TV
Eenadu TV

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Today's Newsbreakers.......India
Indian YoungGuns make it big
VIP plans new retail chain for its premium brands — Scouts for new agency to promote Carlton
Dabur to unveil new logo today
Source: The Hindu Business Line
   
   
How to combine IT with laughter
Kidman shoots for the most expensive ad
Source: The Economics Times
 
Sponsors for IFFI announced
Source: The Hindu
O&M bags Seagram's brandy-rum, Dabur Corporate & Shipra Sun City
Nokia 6600 stars in Hollywood movie, Cellular
ABP's Bengali news channel to debut in February '05
Partha Rakshit to take over from Farmery as AC Nielsen, South Asia MD
Reuters pushes online services in first brand advertising
Source: Agency faqs
   
   
Small is better: Branded tea majors brew fresh battle
Will viewers tolerate ads in video-on-demand programs?
  Source: The Financial Express
International News
BBDO Engages Ruhanen for Cingular
Holding Co. Teams: Promise or Peril?
A-B's Ref Makes the Call as Spots Take On Miller
Fox Sports Cuts BCS Rights Deal
N.Y. Agencies Falter In BJ's Review
Fox Sports Cuts BCS Rights Deal
  Source: Ad Week
   
Vibrating FHM to promote Gillette
Gartmore sponsors Barbarians game
  Source:Media Week (UK)
   
   
Ad typo sends Australian Idol fans to gay porn Web site
  Source:The Advocate
   
City ad titans GKV, Campbell to merge
  Source:bizjournals.com
   
Bail granted to ad exec slated to testify in sponsorship scandal
  Source:Canadian Press via Canada.com
Reuters pushes online services in first brand advertising
  Source:Media Bulletin
   
Agencies Flock To New Mag Study, Measures Reader's 'Buying Power'
ESPN.com To Debut Original Animated Series
Aegis Continues To Diversify, Plays In Sports, Entertainment Marketing
  Source: Media Post
   
UK: Love Hearts maker to invest in TV advertising
  Source:just-food.com
   
Bobcats May Drop Advertising Campaign
  Source:New York Times
   
AdFed offers 'Advertising on Non-Profit Budget'
  Source:Bend.com
   
Agency presses need for terrorism readiness
  Source:MSNBC
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