17 November 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 82






 

Adex Analysis
















Pan masala/zarda/gutka adv. on TV up 10%
10% rise registered in Pan Masala/Zarda/Gutka advertising on TV in the first half of 2004 compared to the first half of 2003.

Media, Advertising & Marketing Watch
AdEx to monitor radio ads
AdEx India is now moving into Radio Ad monitoring and analysis as well. Although, measuring of listnership is still awaited, the radio advertising industry pegged at Rs 2.2 billion can now have access to a radio monitoring service.

TNS strengthens motivational research expertise
Market information provider TNS has launched its new NeedScope System that combines features of TNS’ global solution with the former NFO’s Impsys.

Animax ahead of game on distribution in Asia
Animax exceeds Sony Picture’s first year expectations with current C&S distribution base touching 16 million in Asia.

Guest Speak
The scary future of e-commerce
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (1 November 2004 to 7 November 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (1 November 2004 to 7 November 2004)
Star Plus
Sony Entertainment
Sun TV
Zee TV
Eenadu TV

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Today's Newsbreakers.......India
HLL ropes in Elephant Design to give shape to Lipton kiosks
TAM launches Radio AdEx
Source: The Hindu Business Line
   
   
Online ads grow by over 35% in Q3
Old faves stage a comeback in ad world
Foreign hand rocks the cradle
Big ain't beautiful
Honey, I killed the icon
First off the block
Raising the bar
San Miguel evokes Spain with London fiesta
The lighter side of Discovery.com
Source: The Economics Times
JWT Bangalore, RMG David Delhi are winners at London Awards 2004
Pfizer forced to recall Viagra campaign
Triton joins Equus as Exide Auto’s new club agency
Capital, Hakuhodo Percept in final round for Maruti's Swift
Dainik Jagran launches 8 city-centric supplements in Punjab
Noshe strikes Gold with Tribhovandas Bhimji Zaveri account
Source: Agency faqs
 
   
And now, a regulator for ads on radio
  Source: The Financial Express
   
International News
Y&R Wins $45 Mil. Weight Watchers' Account
Revlon Puts $125 Mil. Account Into Review
FDA Orders Pfizer to Pull Viagra Ads
Ikea Selects Secret Weapon for $40 Mil. U.S. Business
  Source: Ad Week
   
ITV books red button ad for I'm a Celebrity
Government warns industry to bring in junk food advertising restrictions
Carat seeks new customer focus
Agencies and ITV boost case for CRR as TV watchdog files dispute-free report
  Source:Media Week (UK
   
Washington Wine Commission rolls out national ad campaign
  Source:Sf gate
   
Google Provides Targeted Advertising to Buy.com
  Source:www.payperclickanalyst.com
   
Madrid 2012 advertising riles London organisers
  Source:The Times, UK
WPP wins Samsung's $700 mln ad account
  Source:Reuters UK
   
Top Gunn: Omnicom, OMD Dominate New Media Awards Report
Newspapers: We've Affiliated With TV Stations, But Not Truly Integrated
Tacoda To Pool Some Publishers' Audiences--Recently Signed NYT.com Declines To Participate
Video Game Ads Contribute To 'Slow Death' Of :30
  Source: Media Post
   
Brazil's BBDO, World's Most Awarded Ad Agency
  Source: Brazzil Magazine
   
Advertising firms hit back in cellular row
  Source:Lebanon Daily Star
   
Law firm prepares to launch TV ad campaign
Weyforth will lead ad agency group
  Source:bizjournals.com

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