Key Findings:

• 10% rise in Pan Masala/Zarda/Gutka Advertising on Television in the first half of 2004 compared to the first half of 2003.
• Pan Masala/Zarda/Gutka Advertising show a 221% growth on Television in 2003 compared to 2000.
• TV advertising shows an inconsistent behavior in the quarters across the years (2000-2003).
• 'Dharampal Satyapal Foods Ltd.' tops among Pan Masala/Zarda/Gutka advertisers on Television in the first half of 2004.
• 'Rajnigandha' tops among Pan Masala/Zarda/Gutka brands on Television in the first half of 2004.

A 10% rise in Pan Masala/Zarda/Gutka advertising spends in the first half of 2004 compared to the first half of 2003.

Now, let's look at the advertising trend in the Pan Masala/Zarda/Gutka category on Television across the years (2000-2003).

There is a 221% growth in the advertising spends of Pan Masala/Zarda/Gutka on Television in the year 2003 compared to year 2000.

Let's look at the advertising trend of Pan Masala/Zarda/Gutka category in the quarters on Television across the years (2000-2003).

Pan Masala/Zarda/Gutka shows an inconsistent behavior on Television in the quarters across the years (2000-2003).

Let's look at the advertisers who dominated the Pan Masala/Zarda/Gutka category in the first half of 2003 and 2004.