Television

Animax ahead of game on distribution in Asia

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/28/animax.jpg?itok=3TbZhDXm

NEW DELHI: Animation channel Animax has exceeded Sony Picture Entertainment (SPE)'s first year expectations with a current cable & satellite distribution base of 16 million in Asia with much traction seen in India on the One Alliance bouquet.

"To SPE also expects that it would be able to breast the target tape for year-ending 2005, which is at the 20 million mark, with a further addition of 400,000 subscribers by the year end, according to Todd Miller, managing director of Sony Pictures Television International, Asia and Sony Pictures Entertainment's (SPE) network channels in Asia.

Miller, who interacted with the Hong Kong based research and analysis firm Media Partners Asia (MPA) sometime back, to discuss the success of Animax and action channel AXN in Asia, feels that the costs for Animax are scalable since it leverages the existing AXN infrastructure.

This gives Animax the ability to provide five unique and dedicated programme feeds in Asia (Hong Kong, Japan, Taiwan, South-East Asia and South Asia, including India)
in a cost-effective manner.

But SPE is not looking at a quick break-even, which will be several years away because of the considerable upfront investments that have been made and would be made to provide high customisation. Still, Miller feels that this
is in line with typical economic models of pan-regional cable & satellite programme networks.

Research conducted by Nielsen in Indonesia reports that within half a year, Animax has become the No. 1 service among all international channels on cable MSO Kabelvision, with 7.9 per cent share of viewers.

Though the current business model of Animax tilts towards subscription, Miller, during the interaction with MPA, expressed the hope that Animax would move towards a dual revenue stream over a period of time.

At present, the SPE strategy is to secure distribution amongst households, then build on advertising. Miller said that viewers tend to be heavy consumers (more than
eight hours per week) who will definitely pay for the channel, and even switch cable operators to get the
service.

Korea is a market that SPE is looking to expand into for Animax and AXN. However, the challenge is to work out the economics while meeting the country's broadcast requirements. Under current regulations, AXN cannot participate in the Korean ad market as a local programme provider and replicate the programming format of movies, series and reality shows that make the channel so popular in Asia, Miller told MPA. For Animax, there are restrictions on Japanese content. So we (will) have to thoughtfully
navigate these issues.

AXN is now fully distributed in South and Southeast Asia (31 million households) with double digit growth rates, an equal balance between subscription and advertising revenue streams and has moved past breakeven, Miller said.

Strength in ratings is maintained through continual investment in first run and original programming.

According to Miller, SPE recognises the importance of customised services and introduced a dedicated Hong Kong/Thailand feed earlier this year, which has resulted in improved performance in the markets.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 103.6 million for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 236.8 million for the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/SonyLiv.jpg?itok=Jywzm6hT
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/gurjeev.jpg?itok=nTzETBBg
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/master-chef.jpg?itok=ds-D89hr
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/ipl.jpg?itok=rN4vcMFU
Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event - an unprecedented success

The VIVO IPL 2018 Retention event, broadcast for the first time in its 10-year history, had cricket lovers riveted across television sets and mobile devices and set social media abuzz with mentions and conversations that came close to rivalling those of full-fledged T20 India matches.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories