Television

Animax ahead of game on distribution in Asia

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/28/animax.jpg?itok=3TbZhDXm

NEW DELHI: Animation channel Animax has exceeded Sony Picture Entertainment (SPE)'s first year expectations with a current cable & satellite distribution base of 16 million in Asia with much traction seen in India on the One Alliance bouquet.

"To SPE also expects that it would be able to breast the target tape for year-ending 2005, which is at the 20 million mark, with a further addition of 400,000 subscribers by the year end, according to Todd Miller, managing director of Sony Pictures Television International, Asia and Sony Pictures Entertainment's (SPE) network channels in Asia.

Miller, who interacted with the Hong Kong based research and analysis firm Media Partners Asia (MPA) sometime back, to discuss the success of Animax and action channel AXN in Asia, feels that the costs for Animax are scalable since it leverages the existing AXN infrastructure.

This gives Animax the ability to provide five unique and dedicated programme feeds in Asia (Hong Kong, Japan, Taiwan, South-East Asia and South Asia, including India)
in a cost-effective manner.

But SPE is not looking at a quick break-even, which will be several years away because of the considerable upfront investments that have been made and would be made to provide high customisation. Still, Miller feels that this
is in line with typical economic models of pan-regional cable & satellite programme networks.

Research conducted by Nielsen in Indonesia reports that within half a year, Animax has become the No. 1 service among all international channels on cable MSO Kabelvision, with 7.9 per cent share of viewers.

Though the current business model of Animax tilts towards subscription, Miller, during the interaction with MPA, expressed the hope that Animax would move towards a dual revenue stream over a period of time.

At present, the SPE strategy is to secure distribution amongst households, then build on advertising. Miller said that viewers tend to be heavy consumers (more than
eight hours per week) who will definitely pay for the channel, and even switch cable operators to get the
service.

Korea is a market that SPE is looking to expand into for Animax and AXN. However, the challenge is to work out the economics while meeting the country's broadcast requirements. Under current regulations, AXN cannot participate in the Korean ad market as a local programme provider and replicate the programming format of movies, series and reality shows that make the channel so popular in Asia, Miller told MPA. For Animax, there are restrictions on Japanese content. So we (will) have to thoughtfully
navigate these issues.

AXN is now fully distributed in South and Southeast Asia (31 million households) with double digit growth rates, an equal balance between subscription and advertising revenue streams and has moved past breakeven, Miller said.

Strength in ratings is maintained through continual investment in first run and original programming.

According to Miller, SPE recognises the importance of customised services and introduced a dedicated Hong Kong/Thailand feed earlier this year, which has resulted in improved performance in the markets.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dev2.jpg?itok=LqKTXd3c
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dish.jpg?itok=aEKE6Gl3
Dishum TV's quest to succeed in the Bhojpuri market

MUMBAI: Week 24 of BARC's data for the Bhojpuri market was out on Thursday. Like most weeks, this time too there were no revelations. For the longest time, this space has been captured by two players - Big Ganga and Bhojpuri Cinema - and there's no evidence to suggest a potential disruption in the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/nagin.jpg?itok=b3lDGnFF
Colors Tamil the new entrant in BARC's week 24 data for Tamil market

MUMBAI: Colors Tamil, the newly launched Tamil regional channel of Viacom 18, was the new entrant in the Tamil market after BARC released its rating for week 24. Star Maa, a Telugu channel of Star TV, topped the charts, with Big Ganga settling for second position. There wasn’t much change in the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/v8.jpg?itok=mpHAliQ0
V6 News set to launch Telugu GEC

MUMBAI: VIL Media Pvt Ltd-owned V6 News, a 24-hour Telugu satellite news broadcaster, is set to launch a general entertainment channel. V6 News, launched in March 2012, managed to gain popularity among the audience in Hyderabad and Telangana market within a short span of time. Earlier, it was...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/viacom.jpg?itok=NX-y-Y1D
Building on India’s startup revolution, Viacom18 completes first class of itspioneering start-up engagement program VStEP

Viacom18, India’s fastest growing Media & Entertainment company, yesterdayconferred graduation certificatesto five start-ups who were a part of the VStEP program. True to its brand promise of Open New Worlds, Viacom18 has been engaging with start-ups to build a culture of inclusive innovation

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/lal.jpg?itok=gi-ZabHS
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/kumkum.jpg?itok=MYwxtkw_
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/mirror.jpg?itok=iCGUizmu
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories