16 November 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 81






 

 Media, Advertising & Marketing Watch
















For Coke; its low-cost, high-action marketing
Is it really sobering down or is Coca-Cola in its new vision of cost-efficiency experimenting with more cost viable options?

McCann awarded Director's Special account
After being on the block for a bit, McCann Erickson was finally awarded the Director's special account; its size pegged at Rs 150 million.

AXN appoints Hanmer&Partners as PR agency
Action oriented AXN has appointed Hanmer&Partners as its press relations and communications agency, ending a productive relationship with Good Relations which lasted over three years.

IBF-AAAI to conduct online billing review session

Kingfisher launches men's designer footwear

Axe creates a naughty effect online

Intelsat, Euro RSCG 4D win award for B2B marketing

Guest Speak
The scary future of e-commerce
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (24 October 2004 to 30 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24 October 2004 to 30 October 2004)
Star Plus
Sony Entertainment
Sun TV
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Pharma industry hikes adspends on OTC products
Lurid news, libidinous ads
Source: The Hindu Business Line
   
   
Advertising Vs Public Relations
Bru to be Hind Lever`s mother coffee brand
Getting down and dirty
Source: Business Standard
   
Beckham shakes a leg for Adidas
So we meet again
LG Ad plans aggressive marketing in USA
Source: The Economics
Media buying players draw up fresh plans to gain edge
Service for web advertising that also respects privacy
CTV companies bullish with Diwali sales
  Source: The Financial Express
 
   
Hit by electricity bills? Orpat offers a solution
What's driving TV channels towards well-heeled urban population?
Bru to be Hind Lever`s mother coffee brand
Getting down and dirty
Source: Agency faqs
   
International News
Crispin, Ikea Part Ways on $40 Mil. Business
McCann S.F. Taps McNeil for Microsoft
$35 Mil. U.S. Smirnoff Account Goes to BBH
Smart USA to Hear From at Least 6 Shops
Does MDC's Nadal Have a Chance?
  Source: Ad Week
   
Israel: Channel 2's hit show takes advertising to new level
  Source:Haaretz
   
Clear Channel's 30-second rule has radio advertisers tuning out
  Source:Biz Journal
   
Hispanic TV Advertising up by 74 Percent from '98 to '03
  Source:HispanicBusiness.com
   
Advertising :- Privileged Media Information: Pan Nigeria
  Source:AllAfrica.com,
IAB: Web Advertising Tops $2.4 Billion In Third Quarter
Digital Editions Of Print Media Move From 'Early Adoption' To Mainstream
Report Sends Message To Advertisers: Too Many Messages Per TV Break
Ingenio Inks Pay-Per-Call Deal With Mobile Directory Provider
  Source: Media Post
   
Chrysalis held back by weak radio advertising market
  Source:The Herald, UK
   
NASCAR Lifts Hard-Liquor Advertising Ban
  Source: JoinTogether.org
   
SA bans racy BBC food ad
  Source:entertainment.iafrica.com
   
Gap's latest TV ad campaign to feature Sarah Jessica Parker
  Source:www.strategiy.com
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