Axe creates a naughty effect online

MUMBAI: The Axe effect has just been heightened online! The iconic youth deodorant brand, has revamped its website



The website has been spruced up to personify the brand's attributes of being cool, fun, surprising and sexy and in tune with the latest trends around the world. The site claims to have a loyal base of 60,000 visitors.



One section is Hot Stuff. This has interactive updates on the hottest celebrities. Axe Great Dates enables the users to create their ideal mate - virtually. The ideal date would reflect all the attributes of the perfect woman in the users mind. He can choose her hair colour, body type, the clothes she wears. Axe Wire is another section, which highlights snippets of interesting axey trivia from around the world.


Club Hop is another cool virtual corner on the Axe website, reviews some of the hippest clubs across India. Users from different cities can log on and find out about the raving and much frequented nightspots of their own city. The Photo-gallery now enables the users to get access to images of all sorts, which they can circulate, set as wallpaper and print them if they wish to.

The Axe website has a customised approach whereby once the user logs on he is greeted by his name and guided on to the various sections in the portal. Every time the users re-visit the site they are entitled to Axe points. The accumulated Axe points act as an incentive for the users as they can redeem their toted -up points at the end of the month at the Axe Store, the all-new redemption counter on the website.

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