Club Hop is another cool virtual corner on the Axe website, reviews some of the hippest clubs across India. Users from different cities can log on and find out about the raving and much frequented nightspots of their own city. The Photo-gallery now enables the users to get access to images of all sorts, which they can circulate, set as wallpaper and print them if they wish to.

The Axe website has a customised approach whereby once the user logs on he is greeted by his name and guided on to the various sections in the portal. Every time the users re-visit the site they are entitled to Axe points. The accumulated Axe points act as an incentive for the users as they can redeem their toted -up points at the end of the month at the Axe Store, the all-new redemption counter on the website.