Intelsat, Euro RSCG 4D win award for B2B marketing initiatives

MUMBAI: Euro RSCG 4D and Intelsat have announced that they were awarded the Bronze World medal in the 2004 New York Festivals Interactive Awards. The design and development of

Intelsat's website was recognised.



Intelsat's senior manager, brand strategy and marketing communication Andrea Fabbri said, "Euro RSCG 4D was given a very ambitious objective at the beginning of the project. They had to create a sales tool that could help us drive revenue and educate our customers in over 200 countries. This recognition serves as a testament to the business insight

of our communications partner Euro RSCG 4D and to the strategic thinking and quality it has consistently delivered to Intelsat."



Euro RSCG 4D New York chief marketing officer Cyril Lemaire said, "The online channel continues to be an increasingly important part of the marketing mix for business marketers. The Intelsat site is a perfect example of how the web can drive qualified leads across a geographically dispersed sales force and positively impact topline revenue growth and profitability for companies targeting medium and large enterprises."



Global communications company Intelsat helps service providers, broadcasters, corporations and governments deliver information and entertainment. Euro RSCG 4D provides integrated marketing solutions with core capabilities in direct marketing, digital marketing, data lists and analysis and event marketing. The agency serves many Fortune 500 companies including Intel, IBM, Visa.

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