6 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 44












Media, Advertising & Marketing Watch








Moral police get all gross-eyed
Eight to 10 billboards carrying an ad displaying a hunk in all his glory in a VIP Frenchie underwear have been stripped fully from their locations

Cable & Wireless to sponsor 2007 Cricket World Cup
Telecommunications major Cable & Wireless has announced that it will be a regional sponsor of World Cup 2007 in the West Indies.

Timex's new collection to celebrate 150th anniversary'
Timex Watches has clocked 150 years of existence worlwide! To commemorate the occasion, Timex brand ambassador Brett Lee has launched the Timex 150 years watch collection.

John Partilla is Time Warner global mkting grp president
Media conglomerate Time Warner has appointed John Partilla as the president of its global marketing group. He assumes the role from 14 June. He will also be Time Warner senior vice president.

40-50 million viewers to watch 'Friends' finale
America's hit serial from NBC, Friends will air its final episode on Thursday 6 May. NBC estimates that 40 to 50 million viewers will experience the finale.

TV Ratings
Top 10 Programmes (18 April 2004 to 24 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18 April 2004 to 24 April 2004)
Star Plus
Sony
Ten Sports
DD1
Sun TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
Rupa & Co shifts ad account to Bates
Sachin, Shoaib, Lee team up for TVS Victor
`Mr & Mrs Tobacco,'
Ban on tobacco ads: Outdoor advertising to witness a churn
Marico to focus on branded coconut oil
Pepsi soft drink promo in Hyderabad
Radico uncorks battle Royale with McDowell No. 1 whisky
Timex to boost retailing with more shop-in-shops
Marico launches `Saffola Gold'
Source: The Hindu Business Line
   
Reebok Signs On Pathan, Parthiv, Harbhajan Singh
SoftBrands Eyes Small Units
GM Unveils New Chevrolet Variant
Marico Launches Blend Of Ricebran Oil & Kardi Oil
Source:Financial Express
Sandip Tarkas joins as CEO of Media Direction
Samsung India kicks off upgradation offers
Coke kicks off 3A strategy to hike share
Bajaj zips back, plans new models
Atta boy: HLL looks South for more fluff
Alfa Romeo to steam up Indian roads
Source: The Economic Times
   
JWT, Chennai, wins Parry’s Sugar account
After singers, models to hog limelight on CHannel [V]
Big players flock to spiritual channel niche
Source:Agency faqs
 
Henkel takes on HLL, P&G in price war
Court wants hoardings on heritage bldgs to go
Source: Times of India
International News
'Esquire' Scores Four Ellies; 'The New Yorker,' Three
PHD Names President For Detroit Office
New Conde Nast CEO Moves To Remake Company
Doner Wins Sirius Satellite Radio Ad Account
  Source: Ad Age
   
MLB 'Spider-Man' Web Tangled By Controversy
McDonald's To Launch Olympic-Centric Marketing
Adidas Inks High School B-Ball Phenom
Source: Brand week
 
JWT's O'Malley Moves to PHD USA
Source:media week (US)
Sponsors surfing the crowds as live events keep young rocking
Source: Media week (UK)
 
FCB: 'It's a Diet Coke Thing'
Ad Council Elects NYT's Robinson
Publicis Sees Its Q1 Revenue Decline
Commercial Alert Urges Sony Boycott
Applebee's Shifts Its $100 Mil. Media Account to Starcom
Source: AD week
 
Russian advertising market booming
Source:RosBusinessConsulting, Russia
 
The tangled web of sports and advertising
Source: ESPN

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