4 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 42











Executive Dossier








"You can experiment with the paraphernalia, but you should never touch the core of the brand"
McCann Erickson National Creative Director Prasoon Joshi.

Media, Advertising & Marketing Watch
Optimum Media launches new division Brandcast
Working towards building brand recall, Brandcast will design content to highlight strategic marketing pillars of client brands.

'Virgin experience' on Virgin Atlantic
Virgin Atlantic has introduced a new, exciting and funky radio spot to woo customers. The lively spot is being aired on Radio City reiterating the fun experience on board Virgin Atlantic upper class.

Pepsi introduces Slice in Pet pack
Pepsi has launched the mango beverage Slice in the international standard Pet pack for the first time in India.

Purple Focus scores at Intl Creative Summit Awards
The Indore based agency Purple Focus has won two trophies at the International Summit Awards in the US. The awards were constituted for agencies with billings under $15 million.

Top 10 Programmes (11 April 2004 to 17 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11 April 2004 to 17 April 2004)
Star Plus
Sony
Ten Sports
DD1
Sun TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
JWT bags Parry's Sugar account
Optimum Media Solutions launches Brandcast unit
Tatas' common branding paying
FMCG cos' hopes rest on good monsoon
Wimco to foray into cigars — Plans to extend Homelites brand
Pen makers write new script with cos' freebie spree
Timex Watches draws up revival plan
Source: The Hindu Business Line
   
Timex thinks it's time for a new retailing format
Hungama TV on the prowl for ad, media agencies
Rahul Bajaj won't seek re-election
Source: The Economic Times
 
City police get tough with obscene ads
Source:The Times of India
 
HLL Sees Overseas Potential For Ayush Shampoo Brand
Indian Rayon Readies To Push Peter England As Major Brand
LG Electronics Plans To Invest $578 Million In Plasma TVs
UMM Makes Asia Foray Via Pantaloon
Fashion Designers To Ramp Up Brand Building, Operations
Casio Sees Growth Potential In Digital Camera Segment
Market Dynamics: Cigarette Retailer As The New King
Source:Financial Express
 
St Luke’s awarded Zenith Computers’ creative duties
Arcus appoints Euro RSCG, Delhi, as its agency
Hutch top-scoring brand with highest spend during Indo-Pak tests

Source:Agency faqs
International News
New Nielsen Service Measures Impact Of Sports Advertising
Toyota Names Ground Zero For Viral Marketing
Brand Buzz Founder Leaves For Time Warner
Kerry Campaign To Break Largest Ad Buy
Mdc Looks To London For Agency Acquisition
Hispanic Tv Upfront Broadens; Kicks Off May 17
Revlon's Big Leap In Brand Image Advertising
  Source: Ad Age
   
Kerry Readies $25 Mil. Ad Push in Key States
5 Prep for Circuit City as Client, FCB Part
Sirius Selects Doner
Burnett Investigates Defection of Chemistri CEO
Economy Stirs Surge of New Reviews
Source: AD week
DaimlerChrysler agency wins ad exec from GM brands
Source:Forbes
 
Google's Web ad gamble
Source: Reuters
 
PVRs will force some clients off TV’
Source: Media week (uk)
 

Australian Jockey, Bookmaker Challenge Ad Policy.
Source : Casino City Times
 
Ad of the week: Fluid execution
Source:Telegraph (uk)
 
World Vision Ad Placed Opposite Poster Offering $15 Million For Rumsfeld
Source:American Daily
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