MUMBAI: Come summer time and the soft drink majors go out of their way to entice consumers with goodies and promotions.

As part of its efforts to introduce innovative packaging Pepsi has launched the mango beverage Slice in the international standard Pet pack for the first time in India.

The 500-ml Pet Slice costs Rs 18 and has been introduced in Pune, Nasik, Aurangabad and Sholapur. The new pack will be gradually extended to other markets.

The above mentioned Pet pack is being launched with the tagline “Go Man-Go”. It is being communicated to consumers through point-of-sale merchandise and outdoor signage.