4 March 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 100












Top Story








EC, I&B ministry turn down IBF plea
IBF's pleas for allowing political ads on TV channels today failed to cut ice with the Election Commission and I&B ministry.

Will Zee Tele be an exception to ban on political ads?
I&B lobs poll ad ban issue back at EC

Media, Advertising & Marketing Watch
[V] + HLL = 'Curl ho na ho' contest
With the curly locks back into making a fashion statement, HLL decided to play whacky by partnering with Channel [V] in the very original Sunsilk Curl Control '[V]'s Curl ho na ho' contest.

Coca Cola's new TVC for Maaza
Beverage conglomerate Coca-Cola India has taken its affordability strategy a step forward by launching its popular fun mango drink - Maaza in a 200 ml pack size at Rs six and a 250 ml pack size at Rs seven across the key markets in the country.

ESS to sponsor Panasonic Toyota's racing team
Toyota Motor Corporation and Toyota Motorsport have announced that ESPN Star Sports (ESS) has become a sponsor for the Panasonic Toyota Racing Formula 1 team.

DirecTV shifts creative responsibilities to BBDO New York
BBDO New York has been named the creative agency-of-record for US digital multichannel television service provider DirecTV.


.TV Ratings
Top 10 Programmes (15 February 2004 to 21February 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15 February 2004 to 21February 2004)
Star Plus
Sun TV
Sony


Source: www.indiantelevision.com
Today's Newsbreakers.......India
Strategy guru Ghoshal is dead
Made in India, marketed overseas
Samsung to launch new TV ad for Indo-Pak series
Grey bags Emirates Airlines ad account
Source: The Economic Times
 
Court seeks details on India Shining spend
Advertising more of a child’s play: O&M study
Pakistani bike makers eye Indian market
P&G plans new economy pack for a clean sweep
Reliance Info unveils wristwatch phone
Source: Business Standard
 
JWT adds Godrej air-conditioner and Philips mobile phone accounts
Source: www.agencyfaqs.com
 
Now, P&G Mulls Local Launch Of Economy Brands
Samsung Sets Aside Rs 60 Cr For Indo-Pak Cricket
Hindustan Lever Reels Under P&G Onslaught, Cuts Surf Excel Price
Source: The Financial Express
   
Broadcasters' plea on poll ads turned down
India-Pakistan series: AIR spot rates up
Samsung hopes to score more with cricket
Source: The Hindu Business Line
International News
Bush Stresses Leadership in His First TV Salvo
House Boosts Indecency Fines
$80 Mil. in P&G Media Moves to Grey Unit
Source: Adweek
   
Hispanics in tune with TV advertising
Source: Financial Times (UK)
   
Strategy needed to prevent advertising dollars chugging down the plughole
Source: Newzealand Herald
 
P&G Wants Frito-Lay Chip Ad Pulled
Havas To Consolidate West Coast Operations
Telemarketing Group To Appeal To Supreme Court
Conagra Shifts Banquet Account To DDB
  Source: Ad Age
Decaux offers free bikes for London
ASA raps Ryanair's royal cheek
Source: Media Guardian (UK)
   
ANA Chief: Kids' Ad Ban Would 'Curtail If Not End' Commercial Children's Television
Source :Media Post
 
'Offensive' lingerie advert is banned
  Source: Gulf Daily News (Baharain)
   
Murderer to front advertising campaign
Source: Ananova,
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