31 March 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 19













Headlines






Court ruling on political ads may be contested
Vajpayee wants the issue of surrogate political ads should be given a burial; Supreme Court may be approached.

'Balle-Balle' claims top slot amongst Punjabi channels
It has balle-balle'd' its way to top, or so it claims. India's first 24-hour non-stop Punjabi music channel- Balle-Balle, launched on 14 October 2002, claims to be the market leader amongst the Punjabi channels.

SPECIAL REPORT
Radio gaga over elections
Almost all radio broadcasters - Radio City, Radio Mirchi, Go 92.5 FM - have an array of specials lined up around the elections.

Election Special
BJP's optimistic election agenda
Realising that cricket is the mantra of the day, the media managers of BJP were quick to cash in on Sehwag's triple century.

INTERVIEW
BJP spokesperson M A Naqvi
"This time we’d fight the elections from the sky (through satellite channels) as also on the ground"

TV Ratings
Top 10 Programmes (14 March 2004 to 21 March 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14 March 2004 to 21 March 2004)
Star Plus
Ten Sports
DD1
Sony
Sun TV


Source: www.indiantelevision.com
Today's Newsbreakers.......India
Abby winners over the years
The dreamweavers of brand Pakistan
Bawdy Copy
Brand launches
Harrods kicks off creative rethink
Size doesn't matter when selling high-value items
Refrigerator category hots up this summer
P&G cuts Pantene prices by 40%
Source: The Economic Timesc & Brand Equity (Print Ed)
   
A Bachchan bazaar on sale
  Source: The Times of India
   
Ogilvy’s Kunal Sinha wins Best Paper Award at MRSI seminar
Deadline for Golden Award of Montreux 2004 extended to April 4
Source: Agencyfaqs.com
VIP to acquire Carlton luggage brand
Forum brings big brands to Bhubaneswar
Shampoo wars: P&G to cut Pantene prices
Source: Business Standard
 
Shampoo war: How will it wash?
Godfrey Phillips sees nothing surrogate here
Cholamandalam AMC launches exercise in brand-building
Dravid to build the anti-AIDS wall for Gates Foundation
D'damas to roll out signature jewellery
BPCL `Speed' draws more sporting enthusiasts
Tommy Hilfiger to debut with sportswear, jeans
Source: The Hindu Business Line
 
International News
Mindshare Wins American Express Media Account
Retailer Toys 'R' Us Opens Review
Grocery Makers Lobby Against Food Advertising Curbs
Source: Ad Age
 
AmEx Taps MindShare for $375 Mil. Account
Ad Council, Nets Team Up on V-Chip PSAs
Toys "R" Us Reviews $120 Mil. Business
Ikea Names Anita Santiago Hispanic Agency
Study: Women Prefer Humorous Ads
Source: AD week
 
Superman and Seinfeld unite for a Web-only credit card ad
Source:IHT
 
VOD Feature Promises To Make Ad-Skipping DOA
High School Newspapers Offer New Market For Advertisers
Source: Media Post
 
IDMnet offers new advertising product
Source:DMeurope.com
 
Fish processors challenge ad claims
Source:Food Production Daily
 
iTV's place in a ballooning ad market
Source:newmediazero
 
New Mexico Casino Pulls Ad
Source:Casino City Times
 
 
 

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