the people behind the media strategy...
Every decision is taken with the consent of Prime Minister AB Vajpayee
and his deputy LK Advani. But there are certain senior leaders who
are core to the strategy. People like party president Venkaiah Naidu
and leaders like Pramod (Mahajan), Arun (Jaitley), finance minister
Jaswant Singh, Gujarat chief minister Narendra Modi and Sushmaji
(Swaraj). Of course, there are inputs from every nook and corner
of the party, but the details are fine-tuned by these people.
On the type of media spend that has been that has earmarked for
the general elections.
The full budget is not yet ready and itd be difficult also
to put a figure to it. In our party such things work at various
levels. There is a central media budget, while the state units have
their separate funds too. Full information on this is still to come
to the party headquarters.
I must point out that media speculations on the BJPs advertising
and media budget have put figures on the higher side.
recent news report in a business daily had stated that BJP alone
may end up spending close to one billion rupees on its media and