Quoting Tam ratings data, the channel claims that it is, in fact,
the most watched channel. With its 33 per cent share, the
erstwhile numero uno channel ETC Punjabi is now placed at number
two, albeit in a segment of the market
While MH1 is in the third place with 18 per cent of the total
share, Alpha Punjabi comes fourth with 15 per cent.
According to the ratings data, Balle-Balle's reach
averages 0.3 TVR in C&S TG 4+ with 2.14 shares. It has garnered
0.29 TVR in TG 15+ C&S homes. The channel claims that in the
total market universe group, Balle-Balle has a 1.97 and 1.66 per
cent share in TG 4+ and 15 + respectively.
WKFR:11;WKTO:11;YEARFR:2004;YEARTO:2004;DATEFR:07/03/2004;
DATETO:13/03/2004 |
| 11:CHANNEL
SHARES BY DAYPART / TARGET GROUPS |
Target Group |
|
|
|
|
TG_1 |
|
TG_2 |
|
|
CS 4+ YRS |
|
CS 15+ YRS |
|
| Channel |
TVR |
Share |
TVR |
Share |
| *PHCHP
1 MN.+ (FROM Universe |
|
|
|
|
|
| Alpha
Punjabi |
0.28 |
2.01 |
0.29 |
2.08 |
| Balle
Balle |
0.3 |
2.14 |
0.29 |
2.07 |
| ETC
Punjabi |
0.5 |
3.58 |
0.45 |
3.23 |
| MH1 |
0.29 |
2.09 |
0.29 |
2.09 |
|
|
| *PHCHP
.1 TO 1MN. (F Universe |
|
|
| Alpha
Punjabi |
0.12 |
0.85 |
0.15 |
1.04 |
| Balle
Balle |
0.27 |
1.92 |
0.23 |
1.55 |
| ETC
Punjabi |
0.26 |
1.88 |
0.27 |
1.87 |
| MH1 |
0.14 |
0.97 |
0.15 |
1.04 |
|
|
| TOTAL
MARKET Universe |
|
| Alpha
Punjabi |
0.15 |
1.11 |
0.18 |
1.26 |
| Balle
Balle |
0.27 |
1.97 |
0.24 |
1.66 |
| ETC
Punjabi |
0.31 |
2.25 |
0.31 |
2.16 |
| MH1 |
0.17 |
1.21 |
0.18 |
1.26 |
Interestingly, while Balle-Balle had bagged 1.66 of
the total universe shares, ETC Punjabi has 2.16 of channel shares.
While the channel might tout that it is on its way
up, what remains to be seen is if it is able to sustains the growth
spurt.
|
