Television

'Balle-Balle' claims top slot amongst Punjabi channels

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/02/Untitled-1_8.jpg?itok=rd4v32Dx

MUMBAI: It has balle-balle'd' its way to top, or so it claims. India's first 24-hour non-stop Punjabi music channel- Balle-Balle, launched on 14 October 2002, claims to be the market leader amongst the Punjabi channels.



With it's reach soaring from 1,00,000 households to one million cable and satellite (C&S) households, 4 + target group, for week 7 March 04 to 13 March 2004, the channel is said to be attracting 34 per cent of the total Punjabi eye balls.



Quoting Tam ratings data, the channel claims that it is, in fact, the most watched channel. With its 33 per cent share, the erstwhile numero uno channel ETC Punjabi is now placed at number two, albeit in a segment of the market



While MH1 is in the third place with 18 per cent of the total share, Alpha Punjabi comes fourth with 15 per cent.



According to the ratings data, Balle-Balle's reach averages 0.3 TVR in C&S TG 4+ with 2.14 shares. It has garnered 0.29 TVR in TG 15+ C&S homes. The channel claims that in the total market universe group, Balle-Balle has a 1.97 and 1.66 per cent share in TG 4+ and 15 + respectively. 



WKFR:11;WKTO:11;YEARFR:2004;YEARTO:2004;DATEFR:07/03/2004;

DATETO:13/03/2004

11:CHANNEL SHARES BY DAYPART / TARGE    Target Group            

TG_1        TG_2    

CS 4+ YRS        CS 15+ YRS    

Channel    TVR    Share    TVR    Share

*PHCHP 1 MN.+ (FROM Universe

Alpha Punjabi    0.28    2.01    0.29    2.08

Balle Balle    0.3    2.14    0.29    2.07

ETC Punjabi    0.5    3.58    0.45    3.23

MH1    0.29    2.09    0.29    2.09

*PHCHP .1 TO 1MN. (F Universe

Alpha Punjabi    0.12    0.85    0.15    1.04

Balle Balle    0.27    1.92    0.23    1.55

ETC Punjabi    0.26    1.88    0.27    1.87

MH1    0.14    0.97    0.15    1.04

TOTAL MARKET Universe

Alpha Punjabi    0.15    1.11    0.18    1.26

Balle Balle    0.27    1.97    0.24    1.66

ETC Punjabi    0.31    2.25    0.31    2.16

MH1    0.17    1.21    0.18    1.26



Interestingly, while Balle-Balle had bagged 1.66 of the total universe shares, ETC Punjabi has 2.16 of channel shares.



While the channel might tout that it is on its way up, what remains to be seen is if it is able to sustains the growth spurt.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories