17 March 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 9












Top Story






Yesudas quits Lintas after eight and a half-year stint
S Yesudas, head of Lintas’ recently launched media specialist Insight and one of the founding members of Initiative Media, has resigned.


Headlines
Dilmah peps up tea-time with flavoured fruit teas
Tea break just meant the normal 'cha-time' for the regular mortals. But Dilmah Tea brands hope to change that. The company has launched fruit flavoured teas in India.

Money well spent on ads guaranteed to give returns
Amitabh Bachchan is by far the biggest brand in India today! Everyone agrees with that. The main agenda of this session was to throw light on the ways advertisers could use television to ensure better ROI for their brands.

FTV relaunching MCM as Trace 1 April
French fashion channel FTV is all set to relaunch its music channel MCM, which has been off air for a good while now, in the Asian region from 1 April under a new name – Trace-By MCM.

TV Ratings
Top 10 Programmes (29 February 2004 to 6 March 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22 February 2004 to 6 March 2004)
Star Plus
Sony
Sun TV
Gemini TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Rediffusion DY&R gets Indian Oil account
Insight Media head Yesudas quits
MFs turn image conscious, splurge on promos
Panasonic appoints TBWAIndia to handle AV products
Source: The Economic Times
 
Videocon ends marketing pact with Nakamichi
Not many getting returns on TV ads: Piyush Pandey
Exotic Ladakh berry launched in juice packs
Source: Business Standard
 
Abby 2004 Countdown: Enterprise has limited, but good entries – Bhupal Ramnathkar
IOCL empanels Rediffusion for creative duties
Source: afaqs
 
HLL’s Shampoo Offers To Alter Sachet-Bottle Ratio To 60:40
Radico To Uncork Vodka, Gin
Customised Music, Coffee To Go Hand-in-hand At Starbucks Cafe In US
Emami Ropes In Big B To Endorse Two Products
Source: The Financial Express
   
Showdiff Worldwide plans to showcase Indian talent
British Airways woos fliers with special fares
Samsung hopes to cash in on cricket fever
Source: The Hindu Business Line
International News
Nestle Reaches Out on $1.5 Bil. Global Media
BP Contacts Agencies
Former Health Officials Back Funds for 'Truth'
Source: Adweek
   
Bp Sends Agencies Rfps; Denies Ad Review
Houlihan's Picks Arnold For Rebranding Effort
Negotiator Offers To Weaken Anti-Smoking Ads
Deutsch Picks Up More Mitsubishi Work
Source: Ad Age
 
Starbucks, HP Join For In-Store Innovation
SBC Breaks Dish Work
  Source: Brand Week
 
Glaxo launches ad campaign to address public gripes
  Source : MLive
   
Dustin Hoffman Audi A6 Ad He Doesn't Want You to See
Advertisers Tap Spring Break Audience
Source : www.adrants.com
 
IPC, Capital and Viacom launch cross-media deal
Source: Mediaweek
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