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Dilmah peps up tea-time with flavoured fruit teas

MUMBAI: Tea break just meant the normal 'cha-time' for the regular mortals. But Dilmah Tea brands hope to change that. The company has launched fruit flavoured teas in India.

Touted as the finest tea on earth, or so claims a company release, the new launch will now be available in four new flavours: Mint, Peach, Lemon and Cherry.

Available in packs of 25 teabags, the range is priced at Rs 50. It will be available in select supermarkets, specialty stores and general stores across India.

Dilmah Fruit Teas are natural teas, which combine 100 per cent pure, premium quality Ceylon tea with natural fruit flavours like cherry, peach, lemon and mint, says the release. Dilmah Fruit Teas are wrapped in foil to retain freshness, flavour and aroma.

Says Dilmah Teas, country manager - India, Tommy Joseph, "With the tremendous response towards Dilmah Ginger and Cardamom Tea that we had introduced in June 2003, we are now bringing in a comprehensive range of exotic fruit flavoured teas, like lemon, mint, peach and cherry. Dilmah Fruit Teas, which uses natural flavours, are targeted at young consumers who are looking for something more than just a hot beverage. Besides hot teas, Dilmah Fruit Teas can be had as iced teas as well as used for making cocktails, mocktails, etc. Dilmah fruit teas make iced teas from real tea as opposed to instant tea used on other RTD (Ready-to-drink) teas, which are available in cans, tetra packs etc"

The release adds that according to the Euro monitor Strategy 2000, Hot Drinks Report, the Ceylon leaf tea is the third largest global tea brand, available in over 90 countries around the globe. Dilmah is distributed in India by Dabur Foods Ltd.

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