Dilmah peps up tea-time with flavoured fruit teas

MUMBAI: Tea break just meant the normal 'cha-time' for the regular mortals. But Dilmah Tea brands hope to change that. The company has launched fruit flavoured teas in India.

Touted as the finest tea on earth, or so claims a company release, the new launch will now be available in four new flavours: Mint, Peach, Lemon and Cherry.

Available in packs of 25 teabags, the range is priced at Rs 50. It will be available in select supermarkets, specialty stores and general stores across India.

Dilmah Fruit Teas are natural teas, which combine 100 per cent pure, premium quality Ceylon tea with natural fruit flavours like cherry, peach, lemon and mint, says the release. Dilmah Fruit Teas are wrapped in foil to retain freshness, flavour and aroma.

Says Dilmah Teas, country manager - India, Tommy Joseph, "With the tremendous response towards Dilmah Ginger and Cardamom Tea that we had introduced in June 2003, we are now bringing in a comprehensive range of exotic fruit flavoured teas, like lemon, mint, peach and cherry. Dilmah Fruit Teas, which uses natural flavours, are targeted at young consumers who are looking for something more than just a hot beverage. Besides hot teas, Dilmah Fruit Teas can be had as iced teas as well as used for making cocktails, mocktails, etc. Dilmah fruit teas make iced teas from real tea as opposed to instant tea used on other RTD (Ready-to-drink) teas, which are available in cans, tetra packs etc"

The release adds that according to the Euro monitor Strategy 2000, Hot Drinks Report, the Ceylon leaf tea is the third largest global tea brand, available in over 90 countries around the globe. Dilmah is distributed in India by Dabur Foods Ltd.

Latest Reads
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories