Yesudas quits Lintas after eight and a half-year stint

NEW DELHI: S Yesudas, head of Lintas’ recently launched media specialist Insight and one of the founding members of Initiative Media, has resigned.

The development follows a major restructuring in Lintas’ media operations, in which Yesudas was appointed as the head of Insight. The media specialist was launched earlier this year.

Confirming the development, Yesudas said, “Yes, I have decided to move on. I felt it’s time for a change. I have a couple of offers from the media industry, not that I didn't have offers before (quitting). I am evaluating the options and soon would be in a position to share my new assignment.”

In his 13-year stint with the media industry, Yesudas has been involved with Lintas for eight and a half years. He started his career with Da’Cunha Associates. Thereafter, he worked with Karishma Advertising and Grey Worldwide before moving to Lintas.

“I feel media has an important role to play, especially with the kind of knowledge, information and tools which are available. The clients are looking for more accountability. Whether it was Insight or my new assignment, I feel we have a lot more to contribute and I intend to continue to work in this direction,” said Yesudas.

Apart from clients like Bajaj Auto, Parle Agro, Pantaloons, Idea Cellular and Sansui, which were shifted from fellow media companies, Insight had won its first account in UTI. “We started off pretty well as we won UTI, an account worth Rs 40 crore (Rs 400 million),” he said.

Yesudas was reporting to Lowe, Media Services & Healthcare, Director, Lynn de Souza. Apart from launching Insight with Yesudas as its head, Kartik Iyer too was promoted to the Initiative Media president designate, a move resulting from the impressive growth of Lowe Group’s media agencies in the last year.

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