30 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 83















Adex Analysis










Biscuits advt. on TV registers 39% rise in 2003
Advertising in the biscuits category on television rose by 39 per cent in 2003 compared to 2002.

Media, Advertising & Marketing Watch
Star tops all Asian b’casters at 2004 PROMAX & BDA
Rupert Murdoch’s pan-Asian venture, Star has claimed that it has won more awards -- 27 in various categories -- than any other Asian broadcaster at the 2004 PROMAX & BDA Awards in New York, USA.

Sony Asia to buttress its popularity via road shows
In your face promotions seem to be in demand these days. While on the home grounds, Sony has displayed some brilliant promotional gigs to promote its fare, for its international feed -SET Asia- the channel will be unveiling exclusive summer road shows and melas.

Star Parivaar delivers the ratings
The hype and the hoopla created around the much-celebrated Star Parivaar Awards, the brainchild of Star Plus, were worth it. Almost. Though the prime property has once again delivered ratings, second time in a row, but there has been a marginal drop if compared to last year's performance.

Chevrolet Tavera gets thumbs up from cust. & media
General Motors India’s Chevrolet Tavera - a new-generation premium multi-utility vehicle (MUV) - that seats up to 10 people has received an overwhelming response from buyers across India in the country’s fast-growing MUV segment.

TV Ratings
Top 10 Programmes (13 June 2004 to 19 June 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13 June 2004 to 19 June 2004)
Star Plus
Sun TV
Sony
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Lintas IMAG unit expands services
DD to air India's Asia Cup matches
Source:Hindu Business Line
   
Switching on to SMS
Spotting super export brands
Source: Business Standard
 
KS Gopal quits Quadrant; Paul Menacherry appointed creative coordinator
Wunderman to launch DM blitz for Jet, STAR DTH
Source: Agency Faqs
Big B turns down Eveready ad
Euro fans get the Big Mac treat
Scottish Courage gets a new ad
Straplines not in vogue any more
John Kao on the art of advertising
Auto firms rework strategies as CBUs hit a bump
Source: Economic Times
 
Colgate FY04 Net Up 22% To Rs 108 Cr
Source:Financial Express
 
Big B turns down ad campaign glorifying dowry
Source: Hindustan Times
International News
N.Y. Unveils Olympics-Bid Campaign
Lippert on Cannes: 'The Ultimate Client Kiss-Up'
  Source : Ad Week
   
Aquantive To Acquire Razorfish
The Clients At Cannes Critique The Winners

10 Pages Of Cannes Ad Festival Photos

Source: Ad Age
   
Publishers Say Current Ad-Serving Systems Can't Handle Complex Frequency Caps
Amid Circulation Debacles, Senior Market Papers Verify Theirs
Disney Bows Interactive, Clue-Packed Trailer For 'National Treasure' Flick
  Source: Media Post
   
Agency.com acquires Exile on Seventh
  Source: Crains NY Business News
Shell Pumps $30M Into V-Power Campaign
Moviefone To Air In-Theater Ads
  Source: Brand Week
   
Conde Nast Launches Domino
Unvision Responds to Nielsen's Response
  Source : Media Week (US)
   
Full power for battery brand
Online at the forefront of growth
  Source : Media Week (UK)
   
French winemakers, doctors square off over ad ban
  Source: Jamaica Observer
   
Khaleej Times new sponsor of the Ibda'a Media Student Awards
  Source: AME Info

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