Biscuits
advt. on TV registers 39% rise in 2003
Advertising in the biscuits category on television rose
by 39 per cent in 2003 compared to 2002.
Media, Advertising &
Marketing Watch
Star
tops all Asian bcasters at 2004 PROMAX & BDA
Rupert Murdochs pan-Asian venture, Star has claimed
that it has won more awards -- 27 in various categories -- than
any other Asian broadcaster at the 2004 PROMAX & BDA Awards
in New York, USA.
Sony
Asia to buttress its popularity via road shows
In your face promotions seem to be in demand these days.
While on the home grounds, Sony has displayed some brilliant promotional
gigs to promote its fare, for its international feed -SET Asia-
the channel will be unveiling exclusive summer road shows and melas.
Star
Parivaar delivers the ratings
The hype and the hoopla created around the much-celebrated
Star Parivaar Awards, the brainchild of Star Plus, were worth it.
Almost. Though the prime property has once again delivered ratings,
second time in a row, but there has been a marginal drop if compared
to last year's performance.
Chevrolet
Tavera gets thumbs up from cust. & media
General Motors Indias Chevrolet Tavera - a new-generation
premium multi-utility vehicle (MUV) - that seats up to 10 people
has received an overwhelming response from buyers across India in
the countrys fast-growing MUV segment.
TV Ratings
Top 10 Programmes (13 June 2004 to 19 June 2004)
Doordarshan's
Top 10
Top
10 In All TV Homes
Top
10 in Cable & Satellite Homes
Top 100 Programmes (13 June 2004 to 19 June 2004)
Star
Plus
Sun
TV
Sony
Source: www.indiantelevision.com
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