Sony Asia to buttress its popularity via road show, melas and events

MUMBAI: In your face promotions seem to be in demand these days. While on the home grounds, Sony has displayed some brilliant promotional gigs to promote its fare, for its international feed -SET Asia- the channel will be unveiling exclusive summer road shows and melas.

The channel is also looking at entertaining viewers both on screen and off through its sponsorship of major Asian Melas and events.



The road show will feature some of the biggest musical acts around, featuring up-and-coming UK chart sensation Raghav and the golden boy of Hindi-pop Sonu Nigam. In addition to enjoying these fabulous performances, the viewing public will also have the chance to get signed photographs of them on the day, says an official communiqu?.

At the Asian Lifestyle Show 2004, visitors will also get an exclusive chance to meet the famous Jassi from Sony's flagship show Jassi Jaissi Koi Nahin, as well as a host of Bollywood stars including Sonali Bendre, John Abraham and Bipasha Basu.

Announcing the show, SET Asia's executive vice president for International business Rajan Singh was quoted in the release as saying, "Sony Entertainment Television Asia has a long history of supporting Melas and other Asian events across the UK. This summer is no different, kicking off with the Bradford Mela taking place at Peel Park on 26 and 27 June. These Melas and event will give us a unique opportunity to bring the quality entertainment that we are renowned for to the heart of the Asian community."

That apart, SET Asia is also looking at making its presence felt through music, promotions and great give-aways. The channel release claims that there will be something for everyone from SET Asia goody bags through to a chance to win a state of the Sony PlayStation 2 as well as many more prizes.

The visitors to the SET Asia stand also stand a chance to claim a one month free trial viewing to Sony Entertainment Television Asia.

The channel has announced the lucky winner of its exclusive Your Lucky Day competition. Mrs Doshi from London has won a 15 night holiday for four people to Florida and the Caribbean worth over ?7,000. Besides four nights in Orlando, four nights in Fort Lauderdale, three nights in Grand Bahama and four nights in Jamaica with all flights and luxury accommodation, Doshi will also get ?500 spending money.

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