Star tops all Asian b’casters at 2004 PROMAX & BDA

NEW DELHI: Rupert Murdoch’s pan-Asian venture, Star has claimed that it has won more awards -- 27 in various categories -- than any other Asian broadcaster at the 2004 PROMAX & BDA Awards in New York, USA.



The awards covered a wide range of categories, including Gold World Awards for Marketing Presentation (Star Movies), Drama Programme Promotion (Star World), Branding / Image Campaign (Star Movies), Sound Design (Channel [V]), Editing (Star Plus), Typography (Star News), Promotional Kit (Phoenix); and Silver World Awards for Holiday Image Campaign (for Xing Kong) and Programme Campaign (for Channel [V]), a company statement states.

This marks the second consecutive year that Star has outperformed all other Asian broadcasters. Last year, Star won 15 awards at the PROMAX & BDA Awards in Los Angeles with six Platinum Awards and nine Honourable Mention Awards.

PROMAX & BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and design professionals in the electronic and broadcast media industry and raising the profile and quality of work produced by the industry.

The PROMAX & BDA Design Awards are recognised as the highest accolade for professionals in the electronic and broadcast media industry. Thousands of entries from across the globe are judged by a panel of promotion and marketing professionals based on overall creativity, production quality, and results in achieving marketing objectives.

2004 PROMAX World Gold Awards

Marketing Presentation Campaign Print or Speciality: I Love Star Movies

Campaign – Star Movies

Drama Program Promotion : The X-Files 9ABX08 – Star World

Branding/Image Campaign: Star Movies Image IDs – Star Movies

Marketing Presentation - Print or Speciality: A1 Launch Campaign & A1 Folder

– A1

Sound Design: My Type TV - Channel [V]

Public Service Announcement: Underprivileged Children – Star channels

Editing: Bhoot – Star Plus

2004 PROMAX World Silver Awards

Sound Design: Star Movies Image ID (JP) – Star Movies

Holiday Image Campaign: Xing Kong Summer Campaign – Xing Kong

Movie Promotion: Hollywood Glamour Girls – Star Movies

ID: Bug - Channel [V]

On-Air Sales Promotion: Rai University – Channel [V]

Directing: Soap ID – Channel [V]

Entertainment Program Promotion: Solid Climax - Channel [V]

Program Campaign: Popstars (Mohan Sharda Series) - Channel [V]

2004 BDA World Gold Awards

ID: Star Movies IDs – Star Movies

Folded Piece: A1 Folder – A1

Press, Promotional or Sales Kit: Phoenix Channel Sales Kit – Phoenix

Promotional Items: Phoenix Rice Bag Premium – Phoenix

Typography: Akbar Ka Darbar – Star News

Interstitial: Catch Phrases – Channel [V]

2004 BDA World Silver Awards

Promotional Items: Phoenix 2004 Calendar – Phoenix

Art Direction & Design: Special Event Promo: Rai University – Channel [V]

2004 BDA World Bronze Awards

Poster: A1 Poster – A1

2004 BDA Judges Awards

Consumer Image Advertising: A1 Launch Campaign – A1

Press, Promotional or Sales Kit: Phoenix Sales Brochure - The Chinese

Connection – Phoenix

Packaging: Phoenix Rice Bag Premium – Phoenix

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