| The awards covered a wide range of categories, including
Gold World Awards for Marketing Presentation (Star Movies), Drama
Programme Promotion (Star World), Branding / Image Campaign (Star
Movies), Sound Design (Channel [V]), Editing (Star Plus), Typography
(Star News), Promotional Kit (Phoenix); and Silver World Awards for
Holiday Image Campaign (for Xing Kong) and Programme Campaign (for
Channel [V]), a company statement states.
This marks the second consecutive year that Star has outperformed
all other Asian broadcasters. Last year, Star won 15 awards at the
PROMAX & BDA Awards in Los Angeles with six Platinum Awards
and nine Honourable Mention Awards.
PROMAX & BDA is a global, non-profit association dedicated
to advancing the role and effectiveness of promotion, marketing
and design professionals in the electronic and broadcast media industry
and raising the profile and quality of work produced by the industry.
The PROMAX & BDA Design Awards are recognised as the highest
accolade for professionals in the electronic and broadcast media
industry. Thousands of entries from across the globe are judged
by a panel of promotion and marketing professionals based on overall
creativity, production quality, and results in achieving marketing
objectives.
2004 PROMAX World Gold Awards
Marketing Presentation Campaign Print or Speciality: I Love Star
Movies
Campaign – Star Movies
Drama Program Promotion : The X-Files 9ABX08 – Star World
Branding/Image Campaign: Star Movies Image IDs – Star Movies
Marketing Presentation - Print or Speciality: A1 Launch Campaign
& A1 Folder
– A1
Sound Design: My Type TV - Channel [V]
Public Service Announcement: Underprivileged Children – Star
channels
Editing: Bhoot – Star Plus
2004 PROMAX World Silver Awards
Sound Design: Star Movies Image ID (JP) – Star Movies
Holiday Image Campaign: Xing Kong Summer Campaign – Xing Kong
Movie Promotion: Hollywood Glamour Girls – Star Movies
ID: Bug - Channel [V]
On-Air Sales Promotion: Rai University – Channel [V]
Directing: Soap ID – Channel [V]
Entertainment Program Promotion: Solid Climax - Channel [V]
Program Campaign: Popstars (Mohan Sharda Series) - Channel [V]
2004 BDA World Gold Awards
ID: Star Movies IDs – Star Movies
Folded Piece: A1 Folder – A1
Press, Promotional or Sales Kit: Phoenix Channel Sales Kit –
Phoenix
Promotional Items: Phoenix Rice Bag Premium – Phoenix
Typography: Akbar Ka Darbar – Star News
Interstitial: Catch Phrases – Channel [V]
2004 BDA World Silver Awards
Promotional Items: Phoenix 2004 Calendar – Phoenix
Art Direction & Design: Special Event Promo: Rai University
– Channel [V]
2004 BDA World Bronze Awards
Poster: A1 Poster – A1
2004 BDA Judges Awards
Consumer Image Advertising: A1 Launch Campaign – A1
Press, Promotional or Sales Kit: Phoenix Sales Brochure - The Chinese
Connection – Phoenix
Packaging: Phoenix Rice Bag Premium – Phoenix
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