18 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 75
Media, Advertising & Marketing Watch










Oltchick appointed Star Group EVP, ad sales
Grey Worldwide senior VP Bruce Oltchick replaces Toby Hayward, who quit 3 months ago, as Star Group EVP ad sales.

Aaj Tak now breaking news on Sony's 'Saaksshi'
In the last four weeks, Aaj Tak has been strategically placed twice in Sony Entertainment Television's recently launched weekend serial Saaksshi.

[V] nominated in 17 categories for Promax&BDA
Channel [V] continues to set benchmarks in youth programming and TV content. The channel has been nominated in 17 categories of the prestigious International Promax & BDA Awards 2004.

US ad expenditure set for a 9.3 per cent rise
This is a piece of healthy news for US media owners and sellers. Advertising spending is expected to rise 9.3 per cent to $140.3 billion.

Visa US' Olympics promo takes a lap around the world
US broadcasters register gains in upfront ad sales
UTV airtime sales to market four dailies

TV Ratings
Top 10 Programmes (30 May 2004 to 5 June 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30 May 2004 to 5 June 2004)
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Broadcasters seek service tax exemption on ads
HLL rejigs Lux portfolio, plans more products
O&M Creative Director quits; to join Ambience
CNN launches interactive contest
Superbrands India now plans to catalogue top corporate brands
Heal brand of ayurveda products to get `big' retail push
Campco bid to boost chocolate sales
Source: The Hindu Business Line
   
LG Electronics To Party With Youth
Coffee: Coming Soon To A Machine Near You
TV Channels Chant Tax Parity Mantra
Net Preferred Choice Of High-value Buyers
Source:Financial Express
 
Mini-World cup gets ad industry rolling
HLL makes a 12% cut in ad spend
Ozone takes charge of 'Nomarks' brand
EuroRSCG to repitch for Intel account
Trinethra picks E&Y to scout for strategic partner
Source: Economic Times
 
Marketing movie magic
Godfrey Phillips initiates new strategy to push up cigar sales
MP to expand Vindhya brand
Nirma: Losing lather
Source: Business Standard
 
Ten Sports says, bye-bye Dravid, hello Dhanraj
Jagran Group looks to launch news and current affairs channel by Dec 2004
Source: Agency Faqs
International News
$400 Million Schering-Plough Ad Account In Review
Casey Keller Named President Of Heinz Southern Europe
ING Direct Splits With Bartle Bogle
E-Trade Names New Marketing Chief
Berlin Cameron Picks Up Rubbermaid Unit's Account
Source: Ad Age
   
Online Video Commercials: The Advent of the 10-second Spot
Forecast For Strong Third-Quarter Ad Spending, Respectable Fourth Quarter
Marketing Chiefs: Boost Internet Spending, Continue Media Integration
Copy Cats: Media Execs Call On Print Advertisers To Mimic TV Pre-Testing
Online Gaming Sites Stickier During May Than Sports And News
  Source : Media Post
   
OZ : Labor promises junk food advertising ban during kids' TV programs
  Source : ABC Online, Australia
Mars targets commuting footie fans
Morris moves to ROI agency in mini Publicis shake-up
  Source :Media Week (UK)
   
Ogilvy Gets Coke Job in Mexico
Grey Wins Tanqueray
  Source : Ad Week
   
Viacom looking into in-game advertising
  Source: Game Spot
 
US hip-hop cigarette ads halted
  Source:BBC News, UK
   
School bus advertising spurs debate
  Source:Boston Globe
   
PAKISTAN: Code of ethics for print media proposed
  Source:Asia Media
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