[V] nominated in 17 categories for Promax&BDA Awards

MUMBAI : Channel [V] continues to set benchmarks in youth programming and TV content. The channel has been nominated in 17 categories of the prestigious International Promax & BDA Awards 2004.

The awards will be announced on 24 June during the Promax&BDA Conference, which will be held at hotel Hilton and Towers in Manhattan from 23 June to 26 June.

"It's a privilege to be nominated at these prestigious international awards. In an age of multiple choices, it is a constant challenge to keep audiences involved and engaged," says Channel [V] head honcho Amar K Deb.

The nominations are spread across a variety of categories ranging from art direction to image promos and from sound design to on-air sales promotion. The popular Soap ID of Channel [V] has been nominated in over three categories. The trend setting Simpoo Calendar and the successful Popstars campaign are also nominated.

Apart from these, Channel [V] has also been nominated in the following categories for the Promax Awards: My Type TV ID (Branding/Imaging), Bug (ID), HMV (ID), Rai University (on air sales promotion), My Type TV (editing), Soap ID (directing), Solid Climax (entertainment program), Popstars - Mohan Sharda Award (program campaign) and My Type TV (sound design).

Whereas for the BDA Design Awards, the channel has been nominated in the following categories: Jumpstart (open), My Type TV (art direction, design, image), Rai University (art direction and design: Special Event Promo), [V] Soap ID (art direction and design: Image Promo), [V] Corromandel Classifieds (art direction and design: Image Promo), Simpoo Calendar (consumer image advertising), Catch Phrases (intestial).

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