15 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 72














Media, Advertising & Marketing Watch










Star India restructures ad sales team
Juhi Ravindranath takes over as national sales head of Star Plus with additional charge of just launched Star Utsav.

Marico enters youth beauty category
FMCG major Marico has announced its foray into the beauty products segment. It has launched Hair & Care Silk-n-Shine. This is a post-wash hair care product.

McDonald's, WHV's global distribution agreement
Fast food major McDonald's and Warner Home Video (WHV) have announced a long-term distribution deal.

Bilingual Hungama set for Aug. launch
Hungama, UTV's bilingual (Hindi and Tamil) kids' channel, which will be distributed by Star India, will begin airing in August 2004.

Special Report
Five's not a crowd for Telugu news channels
Analysing the reasons behind the spurt of news channels in the Andhra television arena.

TV Ratings
Top 10 Programmes (30 May 2004 to 5 June 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30 May 2004 to 5 June 2004)
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Superbrands India To Kickstart Fresh Brand Tracking Exercise
Price Wars: Consumer Interest In Detergents Finds New Voice
Source:Financial Express
   
Realty firms among top five ad spenders
Not just plain vanilla
Debate: Do celebrity endorsements work?
Source: Business Standard
 
Apple Power Mac G5: Not that fast after all
Source: www.techtree.com
Madison hikes stake in Anugrah
Hind Lever extends one-plus-one offer to Rexona roll-ons
LG rolls out one-hour service scheme
`Retail network of VCD/DVD players widens'
Source: The Hindu Business Line
 
Webcrawler: Print media has online challenge
Source:The Statesman
   
Now, Sabena goes to Grey
Air Deccan: Empowerment on a wing
There's an overdose, but the junta still loves a Star
Source: Agency Faqs
International News
AOL Latino Launches New Marketing Push
DHL Goes After Fedex And Ups In A Freight Train
PNC Launches First Major Hispanic Campaign
Source: Ad Age
   
U.S. Image Is Hurting Business, Warns Head Of Ad Agency DDB
  Source :www.investors.com
   
Advertising : Nightmare on Madison Avenue
  Source : Fortune
   
Sirius Signs Brady To Call Signals
P&G Signs Deal With Urban Media Company
Target Sells Marshall Field's To May
  Source: Brandweek
   
On advertising: In fat wars, front line is food ads
  Source :IHT
Miller Drops 'Carbs' Fight Against A-B
Nielsen to Face Second Suit Over LPM
AAF Conference: Advertainment, Globalism Carry Risks
Robertson Taps Lubars to Remake BBDO
  Source : Ad Week
   
Get ahead with your advertising
Source : Media Post
 
Directory enquiries has world’s first wonky ad
Is banner advertising even worse than Stalin?
AA ups game in breakdown wars
  Source:Media Week (UK)
   
Europeans consume online ads like yanks
  Source:NetImperative, UK

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