McDonald's, Warner Home Video's global distribution agreement

MUMBAI: Fast food major McDonald's and Warner Home Video (WHV) have announced a long-term distribution deal.

This is for a new live-action video series featuring interactive adventures with Ronald McDonald & Friends with kids from around the world.


The videos will be produced in many languages and distributed by Warner Home Video in traditional video retail outlets around the world. The initial videos will come out next year.

McDonald's added that the video series is another example of its continuing committment to helping children lead active lifestyles. McDonald's global brand business VP Jackie Woodward added, "Ronald McDonald is a celebrity who connects with people of all ages and in all places. As a trusted brand ambassador, Ronald will communicate in his special way to help kids get moving. This new high-energy entertainment series features dozens of original songs and fun adventures that will get kids on their feet actively participating in the adventures."

Each 30-minute, live-action show features Ronald McDonald and a cast of kids from around the globe. They take part in adventures that help engage children in energetic dance and sports activities, provide valuable life lessons and inspire creativity. These shows for families are brought to life with lively, contemporary music.

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