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The videos will be produced in many languages and distributed by
Warner Home Video in traditional video retail outlets around the
world. The initial videos will come out next year.
McDonald's added that the video series is another example of its
continuing committment to helping children lead active lifestyles.
McDonald's global brand business VP Jackie Woodward added, "Ronald
McDonald is a celebrity who connects with people of all ages and
in all places. As a trusted brand ambassador, Ronald will communicate
in his special way to help kids get moving. This new high-energy
entertainment series features dozens of original songs and fun adventures
that will get kids on their feet actively participating in the adventures."
Each 30-minute, live-action show features Ronald McDonald and a
cast of kids from around the globe. They take part in adventures
that help engage children in energetic dance and sports activities,
provide valuable life lessons and inspire creativity. These shows
for families are brought to life with lively, contemporary music.
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