30 July 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 6
















Media, Advertising & Marketing Watch










Brands galore caught in 'Spider Man 2's' web
Columbia TriStar has weaved a 360 degree campaign around 'Spider Man 2' using TV, print, radio, Internet and outdoor.

Grey wins Digjam creative account from Contract
Grey seems to be on an account bagging spree. In a recent development, Grey Worldwide has bagged the creative duties of Digjam Suitings.

Kingfisher Airlines to 'Fly the good times' in January
Come next year and the Kingfisher brand will take to the skies. Kingfisher Airlines from Indian alchohol beverage company The UB Group promises a unique 'One Class' experience at the lowest per seat mile cost from January.

Athens 2004 to see crackdown on ambush marketing
The biggest sporting extravaganza The 2004 Olympic Games kicks off in Athens in less than a months time.With a view to intensifying its effort to penalise any type of illegal reproduction and trade of non-official licensed products, offending the image of the Games, ethically, culturally and financially, Ocog Athens 2004 has implemented a set of stringent measures.

Antonovich is Panamsat EVP global sales, marketing
Satellite operator Panamsat has announced the promotion of Mike Antonovich to executive VP global sales and marketing.

TV Ratings
Top 10 Programmes (11 July 2004 to 17 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11 July 2004 to 17 July 2004)
Star Plus
Sun TV
Sony Entertainment
Star Sports
Gemini TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Price cuts, ad spend shave HLL profit by 46 pc in Q2
Rs 4.5-cr ad spend to back Good Knight's new variant
Tag Heuer scouts Bollywood to connect with Indian women
Price cuts, export dip hit HLL bottomline
Source: The Hindu Business Line
   
 
HLL June Quarter PAT Down By 43%
UB Group Firms Up Kingfisher Airlines Make-up
Source:Financial Express
 
Ludhiana:MC says hoardings will be removed
Source:Indian Express
AAAI adds outdoor, radio to ad awards
I Stood First Twice...
This kid is the toss ka boss
So which are the world's best brands
Source: The Economic Times
 
ThompsonConnect charts out ambitious growth path
Rediffusion, JWT, Alok Nanda, Adfactors in the fray for metal at NY Fest
Mathrubhumi braces up with its ninth edition in Kerala
Source:Agency Faqs
   
Price war shaves 46% off Hind Lever net
Source:Business Standard
 
Condom ads back on DD, AIR
Source: Hindustan Times
International News
Russian Advertising Market Posts High Growth Rate...
  Source: Russian Information Agency Novosti
   
TVNZ advertising still growing
  Source:tvnz.co.nz
GSD&M Exits as Subaru Adds Finalists
Old Navy Airs First Deutsch Effort
'A La Carte' Cable Could Prove Costly
Publicis Sees 4.5 Percent Organic Revenue Gain
  Source : Ad Week
   
TV Buyers' Estimates
Lord Hollick: C4 merger talks ongoing
  Source : Media Week (UK)
   
Tech Ad Pages Continue Free Fall
Agency Biggies Struggle To Define Role In Rapidly Evolving Interactive Market
  Source: Media Post
HSBC launches iTV ad push but drops Sky Active service
  Source: New Media Age
   
Attack on Advertising Provider Jams High-Traffic Web Sites
  Source: www.technewsworld.com
   
Church's Chicken Cooks 'Crunch' Campaign
The Home Depot Builds Olympic Effort
Labatt Evaluates Marketing, Sales Strategies
  Source: Brand Week
   
'Newsday' Drops Auto Advertisers Who Are Suing Paper
  Source: Editor & Publisher.
   
Google Sparks AOL Ad Rebound
  Source: www.dmnews.com

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