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Mallya went on to say that in the coming months the airline would
be looking at a brand ambasodress. It will also commence advertising
closer to the launch of the airline. "I would like to clarify
one thing however. Just because we are a low cost airline does not
mean that we are merely selling cheap tickets. The youth of today
have higher disposable incomes. They want an experience and not
just a cheap flight.
"One of the ways we will be providing this is through video
on demand (VOD). All Airbus aircraft are equipped with this facility.
For other airlines to do this will not be a cost effective solution."
The VOD will offer news courtesy channels like BBC World as well
as music videos and general entertainment shows. Mallya also expressed
disappointment that liquor advertising was not allowed.
"It is unfair to club us along with tobacco. Tobacco ads are
banned in many countries. Liqour ads are only banned in Islamic
nations due to the religious beliefs. That conflict is not present
here. It is also ridiculous that domestic airlines cannot serve
beer. Nowhere else in the world do you find this stipulation.
"What is stupid is that an Air India flight flying from London
to Mumbai can serve beer. If on the way it stops over in Delhi then
passengers getting on board at that time cannot avail of the drink.
Passengers from London are allowed to continue drinking. I will
certainly take this matter up with the civil aviation ministry"
Through Kingfisher Airlines Mallya is looking to capitalise on
two factors. The first one is that domestic airline traffic will
double in a decade. The second is the gap between second class ac
train fares and airfares is narrowing. The interiors of the funliners
will be styled by the likes of Ritu Beri and Rohit Bal. The company
will also be having a Kingfisher Flying Models Contest through
which flight attendants will be chosen.
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