27 July 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 3









 








Media, Advertising & Marketing Watch











'L'effect: Laloo budget speech hits ratings high
Viewership data of railway budget speeches for last 3 years' shows Laloo Yadav's hyperbole was the most highly watched.

Synovate opens South Asia office in Mumbai, Delhi
UK based Aegis Group's market research arm - Synovate has formally started its business consulting practice in India. The Synovate Business Consulting which already has a dominant entity in Asia Pacific has now open offices in New Delhi and Mumbai.

Older upscale male gaze turning more to sports
There is literally no kidding around when it comes to sports viewership. Sports is an ideal platform for Indian advertisers to communicate to the decuision makers in the family. That is because whether it is tennis, cricket or soccer viewers above the age of 35 watch them the most.

Star World to add reality action show
The weekly show will feature series of dares that have stuntmen battling to break records.

TV Ratings
Top 10 Programmes (11 July 2004 to 17 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11 July 2004 to 17 July 2004)
Star Plus
Sun TV
Sony Entertainment T
Star Sports
Gemini TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
OMS denies being in talks with the Omnicom Group
Battle intensifies for LIC's Rs 100 crore ad account
Jigsaw Pictures’ Sin. Seven People. One Act.
Dhoom's stars to make dhamaka on ESPN STAR Sports
Source:Agency Faqs
   
   
Parle Agro Unveils New Plans For Packaging, Distribution
Source: Financial Express
 
Face of things to come?
Source: Times of India
Condom ads may make a comeback on DD
TI Cycles to sponsor national events
Source: The Hindu Business Line
   
Bipasha sizzles for Panasonic
Source: The Economic Times
 
TI Cycles in tie-up with Cycling Federation
Source:Business Standard
 
Sushma gone, condom ads back on screen
Source:The Indian Express
 
Ad-man’s adventures, in fine print
Source:Hindustan Times
International News
Gateway Puts $40 Mil. Account Into Play
W+K Parts With America Online
'Sex and the City' Star Makes Gap Debut
Study Links Politics, TV Viewing
  Source : Ad Week
   
Convention Coverage Could Boost Blog Traffic, Ad Rates, and Awareness
Market Responds Negatively To Internet Sector's Tepid Q2 Results
  Source: Media Post
   
Sudan crisis prompts call for free ad space
Transport for London calls ad sites review
  Source : Media Week
   
Ask Jeeves Extends Advertising Relationship with Google
  Source: Search Engine Lowdown
How Ed Meyer Rules All In The Grey Zone
Aol Parts With Agency Wieden & Kennedy
DNC Marketing Opportunity Seized By Local Baker
DNC To Fill Void Of Kerry's August Ad Pullback
  Source : Ad Age
   
J.C. Penney Pitches Back-To-School Push
Tangle, ESPN Join For X Games Toys
  Source: Brand Week
   
'FT' advertising grows for first time in 3 years...
  Source: Independent (UK)
   
Ad growth cuts losses at Pearson
  Source: The Australian
   
Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ cross various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
For Feedback: Click here
Unsubscribe to this Newsletter: Click here
For Archives: Click here
Indian Television Dot Com Pvt Ltd, 126/127, Kartik Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
Tel: 0091-22-2673 0660/ 0986/ 0969, 56041495/ 96 Fax: 0091-22-2673 0659
The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved
www.indiantelevision.com
*If you are not able to see the mailer, please click here