26 July 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 2









 








Executive Dossier











'I feel the advertising industry will see 10 to 12 per cent growth this year'
Interview with Leo Burnett chairman & CEO Arvind Sharma

Media, Advertising & Marketing Watch
Doordarshan nets Rs 170 m from Asia Cup
DD has netted a little over Rs 170 m from the 4 Asia Cup matches it acquired the rights to from ESPN Star Sports.

'Block X': Capitalising on creative opportunities
'Going beyond advertising' essence of final session of 'The Block' - the 10-session creative workshop hosted by AAAI.

Aaj Tak enters Limca Book for max SMS responses
Hindi news channel leader Aaj Tak has one more reason to celebrate. The latest is that the news channel has found a place for itself in the Limca Book of Records for the most number of viewer interactions in the form of short message service (SMS) responses in the last two years.

TV Ratings
Top 10 Programmes (4 July 2004 to 10 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (4 July 2004 to 10 July 2004)
Star Plus
Sun TV
Sony Entertain
Gemini TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
Sean Colaco leaves Saatchi India for Mudra
Bhupal Ramnathkar opens Umbrella as an "experiment"
Raj Kamble moves to Lowe, New York, as creative group head
Get ready to watch reality on Sony Entertainment
Source:Agency Faqs
   
   
Is Kapoor A Brand Guru Or A Brand?
Source: Financial Express
It is Cricket which rules the world
Coca-Cola, Microsoft and IBM top three global brands
Source: The Economic Times
 
Marketing is getting big below the line
Source:Business Standard
 
It is a mad ad world
Source: The Hindu
International News
Gov't seeks to penalize advertisers on pirate radio stations
Two leading ad agencies to handle $40-50m Bezeq acc't
  Source : Globes (Israel)
   
China's tourism advertisements debut in American cinemas
  Source: XinhuaNet
   
We know it’s good, dad, we’ve seen it on the telly!
  Source : Sunday Herald
   
Hispanic community upset over advertising slight
  Source: WTNH
Video Screens to Greet Elevator Riders
  Source : Lakeland Ledger
   
Zoo gets round the table for King Arthur deal
Source: Media Week (UK)
   
Big Category, Small Brand: Red Stripe Web/TV Effort Gains Traction
Arbitron Look Past Radio To Help Develop Medium's, Other Media's Future
  Source: Media Post
   
On Advertising: Undoing of classic brands
  Source: IHT
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