NDTV 24X7 hops on to MultiChoice platform in Africa

MUMBAI: Leading English news channel NDTV 24X7 is now available on the MultiChoice platform in Africa.


The MultiChoice platform will now carry both North and South Indian content. The North Indian bouquet, currently comprising the Sony, B4U and Zee TV channels, will be enhanced with the addition of NDTV 24X7.

A new South Indian bouquet will also include NDTV 24X7 amongst the other channels. 

Linda Vermaas, MultiChoice's general manager content was quoted in an official release as saying, "The addition of NDTV 24X7 to the North and South Indian offering is evidence of MultiChoice's ongoing commitment to bringing high quality entertainment and information to its diverse subscriber base. It's taken us two years of intense research and negotiation to ensure that we secured channels that would meet the rich cultural and linguistic needs of South Africa's Indian population."

Sameer Manchanda, Director - NDTV said, "We're very pleased to be partnering with MultiChoice to make India's no. 1 English news channel available to the large Indian diaspora in Africa. We're confident that NDTV will further strengthen the strong bond that the community shares with India and we will continue to provide the best and most credible news coverage from the region.

The North and South Indian bouquets is being marketed under the banner of DStv Indian. Multichoice's DStv Indian package was officially launched in South Africa on Wednesday (21 July). 

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