16 July 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 96







 









 Executive Dossier










'As a broadcaster with 200 million viewers, we should be able to control at least 50% of all valued added SMSs sent'
Interview with Star India wireless business development head Sumantra Dutta

Media, Advertising & Marketing Watch
Dabur launches exotic fruit juice nectar
Although the corporate launch of Dabur Foods' exotic fruit juice nectar - Real Cranberry Nectar has been an old news, the product has recently been introduced in the markets for the consumers.

Indira School of Communication inaugurated in Pune
Veteran journalist Dileep Padgaonkar and Hyderabad Blues producer director Nagesh Kukunoor inaugurated Indira School of Communication on Monday in Pune.

Star Plus set to overhaul 7-9 time band
 Star Plus, reigning deity of the couch potato, is sharpening its claws to build a fresh 'prime time'. The time band being 7-9 pm.

TV Ratings
Top 10 Programmes (27 June 2004 to 3 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27 June 2004 to 3 July 2004)
Star Plus
Sony Entertain
Sun TV
MAX
Gemini TV
Zee Cinema
Source: www.indiantelevision.com

Today's Newsbreakers.......India
DD acquires Olympics rights for Rs 24 cr — Expects only Rs 10-cr revenue
Poor promotion hits tea exports to Russia
ESPN ties up with Yahoo!
Source:Hindu Business Line
 
   
Pepsi To Add 15,000 Retail Outlets In West
Source:Financial Times
 
Boss kaun hai?
Source: Times of India
 
Animals were well looked after: Ad man Dabholkar
Source: Indian Express
Chax returns to advertising as Rediff’s national creative director
Indian Oil makes cricket debut with three new commercials
There's enough room and moolah for kids channels
Kajal Thakur replaces Gita Ram as director, OMS, Delhi
MPG appoints Rakesh Malhotra as director, operations, Delhi
Source:Agency Faqs
 
Govt funds up for export promotion
Bollywood's special touch
Murugappa group to promote drip irrigation
Mid-day inks pact with Clear Channel
Source: Business Standard
 
International News
Kia Taps Achenbaum to Complete Review
Staples Picks McCann
Visa Shops Europe, Asia Assignment
  Source : Ad Week
   
Digitas Acquires Modem Media In $200 Million Stock Deal
New Conde Nast Media Group Names President
Source: Ad Age
   
Maiden seals £477m outdoor rail contract
  Source : Media Week (UK)
   
Pols: Legislation of Nielsen's LPM Unlikely
  Source : Media Week (US)
   
IAB Study Finds Contextual Advertising Effective At Branding
  Source: WebProNews
SMG, Carat Set Stage For P&G's 'New World' Order, The Rest Of The Industry Too
Study Reveals Brand Effectiveness Of Search, Behaviorally Targeted Ads
  Source : Media Post
   
Hyundai Breaks Bold New Advertising Approach
  Source : Carpages, UK
   
The Five Most Powerful Forms Of Internet Advertising
  Source : WebProNews
   
Advertising feature: Saudia Arabian Days
  Source: Telegraph.co.uk
   
Think small pays off bigtime for advertising firm
  Source: Guardian, UK
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