MUMBAI: Although the corporate launch of Dabur Foods' exotic fruit juice nectar - Real Cranberry Nectar has been an old news, the product has recently been introduced in the markets for the consumers.

Known for its packaged, preservative free fruit juices, Dabur Foods has launched India’s 1st Cranberry juice – Real Cranberry Nectar in one-litre packs for Rs 75 in the Indian fruit juice segment.

The juice- Real Cranberry- offers the exotic flavour and nutritive value of cranberries, rich in vitamins, minerals and antioxidants, which makes it a healthy beverage, claims an official release.

The product will be offered in four metros - Delhi + NCR, Mumbai, Kolkata and Chennai, mini-metros like Bangalore, Hyderabad, Pune, Ahmedabad, Chandigarh and small cities like Ludhiana, Amritsar and Jalandhar.

The release claims that Dabur Foods’ flagship brand, Real offers the largest range of fruit juices, which are an assortment of traditional Indian and International flavours – orange, mango, tomato, pineapple, mixed fruit, grape, guava, litchi and cranberry.

Real Fruit Juice is a packaged, 100 per cent preservative free fruit juice brand offering consumers the great taste and wholesome nutrition of freshly squeezed juice in a hygienic and attractive pack. The product is packaged in latest spin cap tetra pack, cold fill technology and spill-proof double seal cap for packaging.

Real Fruit Juice is India’s first and only packaged Fruit Juice brand to get SGS (Societe Generale de Surveillance) certifications for high safety standards used in packaging that conform to the stringent HACCP and GMP standards. The brand has also won the award for ‘Highest sales growth achieved by a brand’ in the non-dairy category, at the sixth National dairy and Beverage Seminar – ‘Innovation for Growth’, adds the release.

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