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| 20 February 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 91 |
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MAM Special Report |  
 
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Wedding plug to program - will TV say 'I Do'? It's been a done thing in the west but, as with quite a few other innovations in the media, Indian television is just about waking up to the concept of plugging brands in television programs. |
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| Media,
Advertising & Marketing Watch New Aditya Birla Group ad to exclusively premiere on Star News Just few months after debuting the Sanskrit Sloka ad, Aditya Birla Group is all ready to unveil the group's new ad commercial. Cherry Blossom to go the Chaplin way again Seems like old is still gold. While the 'mouse' stuck in a media tussle, the grand daddy of comedy, Charlie Chaplin is being called back. Chaplin will make a come back in the new Cherry Blossom ad. |
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Telecast
Right- To Pak-up or not: Trai still undecided The broadcast and cable regulator, Telecom Regulatory Authority of India (Trai) has said that it is yet to take a view on Indian pubcaster Prasar Bharati's plea that it should be given preferential treatment while granting terrestrial telecast right of important events, especially sports. Yahoo finally drops Google search results In one of the most expected turn of events, Yahoo has dropped Google search results from their Yahoo Search function. This was foreseen after Yahoo bought out the Inktomi search engine and Overture Search Advertising last year. |
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| International
Channel targets young Asian Americans The International Channel in the US is all set to launch a new original series, Stir. The inaugural episode will be on air on 3 March, 2004 targeting 18- to 35-year-old Asian-Americans. 'Sex and the city' to take Hollywood route The celluloid affair of Sex and... may not be over just yet. Although the final episode of the show will air this Sunday in the US, series writer, director and executive producer Michael Patrick King is already at work on the screenplay for a Sex and the City feature film. |
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| B'casters
happy, cable frat incensed Trai order leaves the cable fraternity fuming; pay broadcasters welcome regulator's move to "bring order". Trai issues clarifications on cable price freeze order The Telecom Regulatory Authority of India (Trai) issued certain clarifications on doubts raised on an earlier order through which cable services prices were frozen as on 26 December 2003. |
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| Source: www.indiantelevision.com | |||
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