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The epic commercial portrays the Aditya Birla Group as a
premier global entity. According to a company release, the
group, which competes with the best organisations worldwide,
has made its mark as one-of-its-kind Indian multinational
with an established presence in textile, copper and carbon
black markets for over 30 years.
The group, says the release, wished to reach out to a key
decision-making audience and hence decided to chose Star News
as the ideal platform for the exclusive premiere of the commercial.
Created by VGC - Vyas Gianetti Creative, the commercial shows
a young Indian man as the face of the group. He leaps and
bounds across continents, defying gravity, carrying the Aditya
Birla flag, creating a foothold for himself every step of
the way.
The 60-second commercial reflects the melting points of eastern
and western
cultures, setting paradigms that meet exacting international
standards to
create the unique positioning of the Aditya Birla Group, adds
the release.
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