11 February 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 84
















Top Story











Directive on local ads: enter the political pitch?
Political parties would now find it easy to advertise on TV channels, foreign and domestic, in the run up to the polls.
 
Media, Advertising & Marketing Watch
Has CEC any say on 'India Shining'?
Insiders say that the CEC does not have any control over things that are beyond the Election Commission’s jurisdiction.

Zee Music goes the awards way for Valentines Day
Come February and love is in the air, well... so is it at all channels. What with Valentines Day coming closer, every channel wants to do something 'different.'
Cartoon Network's Toon Yatra kicks off in Mumbai
Great news for Cartoon Network fans across the country! Cartoon network's four-city event Toon Yatra kicked off in Mumbai, on 8 February 2004.

'Ad Age' adjudges MindShare as Global Agency of 2003
MindShare has been awarded the honour of 'Global Agency of the Year 2003' by the Advertising Age magazine.
Group M bags LG Electronics media biz
Group M has bagged the entire media account of LG Electronics. The WPP Group is setting up a new team, comprising 25 members or so, under WPP Team LG for the account.

TV Ratings
Top 10 Programmes (25 January 2004 to 31 January 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25 January 2004 to 31 January 2004)
Star Plus
Sun TV
Sony
DD1
Gemini TV
Zee TV


Source: www.indiantelevision.com
Today's Newsbreakers.......India
Domino's begins hunt for agency
Clients need to be persuaded that sponsorship works
Saatchi to fuel public support for London's Olympic bid
Killing Surf to excel
Why parents can't win the Pokemon war
Source: The Economic Times & Brand Equity
   
Simply South: Dynamic, wholesome brands catch fancy
Will tobacco cos ride F1 to beat the ban?
Kinetic Engg to launch seven Italjet scooters
Dabur to sharpen focus on South
Source: The Hindu Business Line
 
Bikaner Isn’t Content With Bhujia
Britannia Inds Plans 10% Hike In Ad Spend This Yr
Source: The Financial Express
Ad Revolution: Democratic empowerment may work against the BJP’s propaganda
Source: www.telegraphindia.com
   
Sponsorship Deal: McDonalds fears Justin backlash
Source: The Hindustan Times
   
Muktesh Pant quits Reebok for yoga
Idea on the takeover trail again
Radio: Trust this medium
Source: Business Standard
 
O&M scripts wins with Hindustan Pencils and ADD Pens
Abby Awards 2004: Brand India in focus
Source: www.agencyfaqs.com
International News
Old Navy Opens Review For $130 Million Account
BBDO Exec Named President Of FCB New York
Reebok's Successful Marketing Chief Steps Down
Source: AdAge
   
Winning streak for a non-Super Bowl ad
Source: www.medialifemagazine.com
   
Election Ad Case: Judgment reserved in gag law case
Source: www.theglobeandmail.com
 
Advertising Beyond The Browser
Source: www.internetnews.com
   
Ad volume drops at 'Wall Street Journal'
Source: www.btobonline.com
   
StrawberryFrog Wins Emirates Airlines
Source: Adweek
Madison Avenue: Leading or Following in the Debasing of American Culture?
Source: www.washingtondispatch.com
   
Web advertising to boom claims trade body
Source: www.sharecast.com
   
Ten Network powers ahead in TV advertising
Source: www.theage.com.au
   
Upfront Preamble: For Advertisers, It's Still A Gamble
Radio Ad Bureau: Ad Execs Deem Us An 'Imperfect' Medium
Top Kids Shop Broadens '04-'05 Upfront Ad Plans, Includes Online Kids Video
Source: www.mediapost.com
   
James Jordan -- wrote popular ad slogans
Source: www.sfgate.com

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