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'Ad Age' adjudges MindShare as Global Agency of 2003

NEW DELHI: MindShare has been awarded the honour of 'Global Agency of the Year 2003' by the Advertising Age magazine.

 

 

"Meticulous and tenacious, blessed with a stable management team that has been in place since the company’s opening day seven years ago, MindShare is Advertising Age’s Global Media Agency of the Year. More than any of its rivals, MindShare in 2003 won a wide range of new business, orchestrated global client relationships and developed innovative media strategies. The previous year’s winner was Omnicom’s OMD," says the article featuring MindShare.



The award for MindShare caps an outstanding year in terms of recognition from various titles including Media magazine (Media Agency of the Year Asia Pacific), Ad Week (US) and Campaign and Marketing (UK) among the others. The awards lists also includes EMVIE Awards from India.



As per the coverage in Advertising Age, the gross wins for MindShare in 2003 stood at $1.54 billion while the gross losses were evaluated to be $316 million. The net win for the entire year was $1.22 billion. Three account gains from Asia – Motorola and President Foods from China, and Unilever Thailand are among the major wins while the major losses from Asia were Unilever Japan (planning only), and Siemens China and Singapore.



"A surprising one-quarter of new billings came from China, where MindShare has a phenomenal track record and leadership position in the world’s fastest-growing media market. Another source of growth is a steadily increasing share of Unilever’s business around the world. MindShare is the winner of 15 of Unilever’s last 17 country reviews," says the article in Ad Age.



On the importance of China, Mark Patterson, MindShare’s Hong Kong-based CEO, North Asia, has been quoted as saying, "China is one of our top three or four markets around the world in its contribution to the business."



"Our view is that the overall balance of worldwide activity is shifting toward China, India and other developing markets. (China’s ad market) will double in five years in terms of media billings, as well as media sophistication and availability of different channels," said MindShare CEO Dominic Proctor.

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